SEO Expert 07F25

As an SEO Expert, you will be responsible for developing and implementing effective search engine optimization strategies to increase the company's organic search visibility, driving traffic to our website and improving our search engine rankings. You will work closely with various departments, such as content, marketing, and product teams, to ensure that SEO best practices are integrated into all elements of the company's digital presence. This role demands a keen understanding of the current digital landscape, as well as a deep knowledge of the latest trends and techniques in SEO. Your contributions will play a pivotal role in helping us achieve our long-term growth objectives. If you are passionate about numbers, algorithms, and improving website visibility, this is the perfect opportunity to showcase your expertise and make a significant impact.

Responsibilities

• Develop and execute successful SEO strategies to enhance website visibility.
• Conduct comprehensive keyword research to guide content strategy decisions.
• Analyze website performance using tools such as Google Analytics and SEMrush.
• Provide recommendations for improvement of website architecture, content, linking, and other factors.
• Monitor and evaluate search results and performance across primary search channels.
• Collaborate with web developers to ensure SEO best practices are followed during development.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions.
• Stay up-to-date with the latest SEO trends, strategies, and algorithm changes.
• Communicate effectively to the content team about the importance of SEO optimized content.
• Develop link-building strategies to improve the website's authority and search engine ranking.
• Perform ongoing keyword discovery, expansion, and optimization for our content and websites.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Proven experience as an SEO Expert, Analyst, or similar SEO role.
• Thorough knowledge of SEO algorithms, tools, and techniques.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Experience with SEO tools such as Google Analytics, SEMrush, and Moz.
• Solid understanding of content management systems, especially WordPress and Shopify.
• Excellent communication skills and ability to work collaboratively with different teams.