SEO Analyst

We are seeking a detail-oriented and analytical SEO Analyst to join our growing team. In this role, you will be responsible for developing and implementing effective search engine optimization (SEO) strategies to increase web traffic and improve search engine results rankings. You should have a strong understanding of SEO practices and techniques, and you should be capable of conducting thorough keyword research. The ideal candidate will have experience with analytics tools, possess strong problem-solving skills, and be able to collaborate with various teams to achieve goals. If you are passionate about digital marketing and are driven by data, we encourage you to apply.

Responsibilities

• Conduct thorough keyword research to guide content teams in strategy formulation.
• Identify valuable topics and focus keywords for content development strategies.
• Analyze client websites and provide recommendations for SEO improvements and optimization.
• Monitor and analyze web analytics, dashboards, and key metrics for effective SEO strategies.
• Implement link building strategies to enhance website authority and search engine visibility.
• Collaborate with web developers and marketing teams to ensure SEO best practices.
• Stay up-to-date with the latest industry trends, algorithm updates, and SEO developments.
• Prepare and present reports on performance metrics, goals, and trends to stakeholders.
• Evaluate and improve website content through comprehensive SEO audits and analysis.
• Work closely with content and editorial teams to align SEO efforts with marketing goals.
• Optimize website content, landing pages, and paid search copy for maximum reach.
• Utilize various editorial tools and technologies to measure the success of SEO efforts.

Requirements

• Bachelor's degree in Marketing, Computer Science, or related experience in SEO.
• Proven experience as an SEO Analyst or similar digital marketing role.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools such as Google Analytics or similar.
• Critical thinker with strong problem-solving skills and attention to detail.
• Excellent communication skills with the ability to present data-driven insights.
• Familiarity with content management systems and basic knowledge of HTML/CSS.