SEO Analyst ( Work From Home )

We are seeking an experienced SEO Specialist to take full ownership of our search engine optimization strategy and drive long-term organic growth. In this role, SEO will be treated as our primary customer acquisition channel. You will be responsible for developing and executing SEO strategies, managing content optimization initiatives, and collaborating with internal teams to increase organic traffic, search visibility, and conversions.

Key Responsibilities

1. SEO Strategy & Performance Management

• Develop, implement, and continuously refine long-term SEO strategies aligned with business objectives.
• Monitor and analyze search rankings, organic traffic, impressions, click-through rates (CTR), and other key SEO performance metrics.
• Conduct comprehensive technical SEO audits to identify and resolve crawling, indexing, site speed, and website performance issues.
• Perform in-depth keyword research to identify high-value search opportunities and emerging market trends.
• Optimize website structure, internal linking, metadata, URL architecture, and other on-page SEO elements.
• Stay up to date with search engine algorithm updates, industry best practices, and emerging SEO technologies.

2. Content Planning & Optimization

• Research industry-specific keywords and search trends to support content strategy and planning.
• Create, optimize, and publish high-quality SEO-focused content, including:
• Blog articles
• Landing pages
• Service pages
• Website content
• Resource guides
• Ensure all content aligns with user search intent and follows search engine best practices.
• Optimize existing website content to improve rankings, engagement, and conversion performance.
• Work closely with the content team to maintain a consistent and scalable publishing schedule.

3. Reporting & Analysis

• Prepare regular SEO performance reports and provide actionable recommendations.
• Track keyword rankings, backlink growth, organic conversions, and competitor performance.
• Analyze website analytics and user behavior data to identify opportunities for continuous improvement.
• Measure and report ROI from SEO initiatives.

Qualifications & Requirements

Experience

• Minimum 3+ years of proven experience in SEO, Organic Search Marketing, or a similar role.
• Demonstrated success in improving organic traffic, keyword rankings, and search visibility.

Technical Skills

• Strong proficiency in:
• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Keyword research and SEO reporting tools

Content & Writing Skills

• Excellent content writing and editing skills with a strong understanding of SEO best practices.
• Ability to create engaging, keyword-optimized content that drives organic traffic and conversions.
• Portfolio showcasing SEO-driven content and successful ranking improvements is preferred.

Core Competencies

• Strong analytical and problem-solving skills.
• Ability to convert complex SEO data into actionable business strategies.
• Excellent communication and collaboration skills.
• Self-motivated with the ability to manage SEO initiatives independently.
• Results-driven mindset with a focus on long-term organic growth.

Preferred Qualifications

• Experience managing SEO for high-traffic websites.
• Understanding of technical SEO, schema markup, Core Web Vitals, and website performance optimization.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with AI-assisted content optimization tools and modern SEO technologies.

💻 Work-from-Home Requirements — IMPORTANT

• Candidates must have their own laptop suitable for performing the job.
• Candidates must have a reliable, high-speed internet connection.

Employment Type - Full-Time

Experience Required - 3+ Years

Location - India - Work from Home