SEO Analyst 11F25

An SEO Analyst plays a crucial role in enhancing the online visibility and search engine ranking of a company's digital content. The primary focus of this position is to improve organic search results and increase traffic to the organization's website. This is achieved through extensive keyword research, content optimization, and analysis of web analytics data. As an SEO Analyst, you will collaborate with content creators, web developers, and marketing teams to implement effective SEO strategies. Moreover, staying updated with the latest SEO trends and algorithm changes is imperative to maintaining and improving the website's performance. This role is ideal for individuals with a strong analytical mindset and a passion for digital marketing.

Responsibilities

• Conduct thorough keyword research to guide content creators and web developers.
• Analyze web traffic and performance metrics to assess effectiveness of SEO efforts.
• Develop and implement SEO strategies to improve organic search rankings.
• Collaborate with web developers to ensure SEO best practices are properly implemented.
• Optimize website content, including blogs and landing pages, to enhance search visibility.
• Monitor and analyze competitor SEO efforts to identify potential opportunities and threats.
• Stay updated with the latest SEO and algorithm changes to ensure compliance.
• Prepare and present regular reports to management on SEO performance and improvements.
• Collaborate with the marketing team to integrate SEO efforts with overall marketing strategies.
• Utilize tools such as Google Analytics and SEMrush for insight into SEO performance metrics.
• Conduct SEO audits to ensure website health and address any identified issues.
• Assist with the development of new SEO service offerings to enhance company growth.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Business, or a similar field.
• Proven experience as an SEO Analyst or similar digital marketing role.
• Proficiency with SEO tools such as Google Analytics, SEMrush, and Moz.
• Strong understanding of search engine algorithms and ranking techniques.
• Excellent analytical skills with the ability to translate analysis into actionable insights.
• Effective communication and collaboration skills for working with cross-functional teams.
• Ability to stay updated with the latest SEO trends and industry developments.