Senior User Acquisition Analyst

By Aliens is seeking a highly analytical, data-driven, and creative Senior User Acquisition Analyst, to help us scale our mobile growth efforts. This role is ideal for someone who thrives in performance-driven environments, understands the mobile marketing ecosystem end-to-end, and is passionate about driving measurable impact through experimentation, optimized funnels, and cross-functional collaboration. You will play a central role in planning, executing, and optimizing user acquisition strategies for mobile games, working closely with product, data, media partners, and creative teams.

A By Aliens está buscando um(a) Analista Sr. em Aquisição de Usuários altamente analítico(a), orientado(a) a dados e criativo(a) para nos ajudar a escalar nossos esforços de crescimento em dispositivos móveis. Esta função é ideal para alguém que busca ambientes focados em resultados, compreende o ecossistema de marketing mobile de ponta a ponta e é apaixonado(a) por gerar impacto mensurável por meio de experimentação, funis otimizados e colaboração multifuncional. Você desempenhará um papel central no planejamento, execução e otimização de estratégias de aquisição de usuários para jogos mobile, trabalhando em colaboração com as equipes de produto, dados, parceiros de mídia e criação.

Requisitos

User Acquisition Strategy & Execution

• Define, execute, and scale the user acquisition strategy for mobile apps (Android, iOS and other platforms in the near future) with a strong performance focus.
• Plan, deploy and optimize UA campaigns across multiple ad networks, such as Meta, Google, Applovin, TikTok, Unity, Apple Search Ads, and others.
• Manage CPI, CPA, ROAS, LTV, retention, and payback goals to ensure sustainable and profitable growth.
• Conduct channel, creative, segmentation, audience, and onboarding funnel tests to drive continuous improvement.
• Utilize MMP platforms for performance tracking, attribution, and optimization. We currently use Singular as our MMP partner.
• Apple Search Ads.
  
  

• Track campaign performance using analytics tools, providing deep insights into spend efficiency, user behavior, and business impact.
• Develop and maintain reports, dashboards, and executive presentations for By Alien’s board.
• Run A/B tests and experimentation roadmaps, generating actionable insights and clear storytelling around test outcomes.
• Perform comprehensive market and competitor research to identify opportunities and support strategic decision-making.
  
  

• Stay ahead of industry trends, emerging platforms, and new features across the performance marketing and gaming landscapes.
• Identify and propose innovative approaches to enhance growth, improve efficiency, and reduce acquisition costs.
  
  

• Proven experience with User Acquisition, with a strong focus on mobile apps.
• Expertise with MMPs and leading performance ad networks. Experience with Singular is a plus.
• Strong analytical skills and full comprehension of KPIs such as CPI, LTV, ROAS, retention, payback, and churn.
• Hands-on experience with mobile-first strategies, activation funnels, and performance optimization.
• Prior experience working in cross-functional squads (marketing + product + data).
• Advanced English proficiency (written and spoken). Many meetings are held in English, both internally and externally with our partners.
• Strong autonomy, action-driven mindset, and ability to prioritize based on business impact.
• Advanced skills in Excel or Google Sheets.
  
  

• Experience in mobile gaming, gaming ecosystems, or mobile advertising.
• Familiarity with SQL and data visualization tools (mainly Looker Studio).
• High-impact growth case studies involving A/B testing, decreasing CAC curves, and retention uplift.
• Familiarity with platforms such as Google Ads, Facebook Ads, Applovin Ads, Unity Ads, TikTok Ads, and