Senior Specialist Product Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Senior Specialist, Product Marketing

Senior Specialist, Product Marketing

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

The B2B Product Marketing team for Eastern Europe, Middle East & Africa is looking for a Senior Specialist, Product Marketing to drive our products and solutions growth. The B2B Product Marketing team is responsible for fueling the business in partnership with Product and Sales organizations. The ideal candidate will be able to craft the right messaging for Mastercard products & solutions and partner with customers to help drive common business objectives; is highly motivated and able to navigate between B2B and B2C audiences.

Role

In This Position, You Will:

• Lead product marketing related to core payments projects including consumer cards, digital products and acceptance.
• Support the core payments leads to go-to-market or grow with the relevant B2B, B2B2C or B2C marketing plans.
• Lead B2B2C content creation and marketing templates for our customers to use on their channels.
• Champion our passion-driven card propositions partnering with local marketing. Define plan, identify opportunities, analyze and report on performance.
• Assist the team in B2B content creation such as sales materials, thought leadership, case studies, narratives, videos across a diverse suite of Mastercard products & solutions.
• Organize customers or industry events participation end-to-end for specific business or product functions.
• Work with cross-functional teams including product, sales, sourcing, finance, compliance and legal.
• Liaise with suppliers and agencies to oversee execution of projects in alignment with global marketing guidelines.
• Keep track of marketing budget, forecast and accruals.
• Analyze the results of projects and programs, identify successes and areas for improvement.
  
  
  

All About You

The ideal candidate for this position should:

• Have previous experience in a Marketing role.
• Have previous experience in payments, banking, technology, or FMCG.
• Be able to see the bigger picture and at the same time dive deep into the details.
• Be extremely organized, detailed oriented, always looking for efficiencies.
• Be able to understand different angles of the same story: for B2B, B2B2C or B2C audiences.
• Be a strong communicator, able to build long term relationships with internal stakeholders across the organization and external partners around the world.
• Be passionate about technology, able to quickly grasp or ask the right questions to understand how the tech works and able to translate or explain into simple narratives.
• Ideal candidate would combine an academic mindset (eg. a love for writing in-depth analyses) and at the same time, be agile for more execution-related projects (eg. always finding solutions and taking initiatives to get things done).
• Bachelors Degree or equivalent in Marketing
• Expert in excel, creating presentations, managing complex admin processes.
• Fluency in English. Arabic, French, Turkish or other languages from the EEMEA region is a plus.
  
  
  

Corporate Security Responsibility

Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security. All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And Therefore, It Is Expected That The Successful Candidate For This Position Must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
  
  
  

Corporate Security Responsibility

All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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