Senior Specialist, Marketing Development (225-907)

As a Senior Specialist in Marketing Development, you will play a crucial role in shaping and driving the marketing strategies that foster business growth and enhance brand presence. Your expertise will be pivotal in developing and executing robust marketing plans, initiatives, and campaigns that align with the company's goals. You will collaborate with cross-functional teams to ensure a cohesive approach towards market expansion and customer engagement. Utilizing your extensive knowledge of marketing trends and data analytics, you will deliver insights that inform decision-making processes, optimize campaigns, and elevate the company's standing in a competitive market. Your ability to innovate and adapt will help steer the organization's marketing efforts toward achieving and exceeding key performance indicators.

Responsibilities

• Develop and implement comprehensive marketing plans that drive business growth and brand awareness.
• Collaborate with cross-functional teams to align marketing strategies with company objectives.
• Conduct market research and analysis to identify trends and opportunities for growth.
• Manage the execution of marketing campaigns across various digital and traditional platforms.
• Evaluate the effectiveness of marketing campaigns using data analytics and performance metrics.
• Oversee content development and ensure messaging consistency across all marketing channels.
• Utilize customer insights to tailor marketing strategies and improve customer engagement.
• Coordinate with sales teams to support lead generation and customer acquisition efforts.
• Monitor competitive activity and propose strategic responses to market changes.
• Develop and manage the marketing budget to ensure efficient resource allocation.
• Provide leadership and mentorship to junior marketing team members.
• Stay updated with industry trends and best practices to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in a marketing development role.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills for data-driven decision-making and campaign optimization.
• Excellent communication skills, both written and verbal, for effective collaboration.
• Proficiency with marketing tools, CRM software, and data analysis platforms.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Leadership skills with the ability to mentor and guide junior team members.
• Creative thinking with a proactive approach to solving complex marketing challenges.