Senior Sales Marketing Executive (225-929)

The Senior Sales Marketing Executive plays a pivotal role in driving the marketing and sales strategies of a company. This position involves developing, implementing, and overseeing sales and marketing campaigns that align with the company's business goals. The ideal candidate will have a strong background in marketing, a thorough understanding of sales cycles, and an ability to build relationships with key stakeholders. The Senior Sales Marketing Executive will work closely with the marketing and sales teams to identify market opportunities, expand into new markets, and improve brand recognition. A high degree of creativity and independence is critical for success in this role, as is attention to detail and an analytical mindset. The role requires an adept communicator who can convey complex ideas in a clear, concise manner and influence decision-making processes.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to boost revenue growth.
• Coordinate with the sales team to identify and target new market opportunities.
• Analyze market trends to identify potential areas for product development or enhancement.
• Oversee the creation and execution of marketing campaigns and initiatives.
• Manage and optimize the sales funnel to improve lead conversion rates.
• Collaborate with the product team to ensure product offerings meet market needs.
• Build strong relationships with key clients and stakeholders to promote brand loyalty.
• Monitor competitors' activities to adjust strategies based on industry competition.
• Prepare and present sales and marketing reports to senior management for review.
• Lead negotiations and close deals with major clients to achieve sales targets.
• Supervise and mentor junior sales and marketing staff to enhance team performance.
• Ensure compliance with relevant regulations and ethical standards in marketing practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 5 years experience in sales and marketing or related roles.
• Proven track record of meeting or exceeding sales targets on a consistent basis.
• Strong understanding of customer and market dynamics within the industry.
• Exceptional communication and interpersonal skills with strong business acumen.
• Ability to work collaboratively across functions and with a diverse team.
• Experience using CRM software to manage and analyze customer interactions effectively.