Senior Product Manager

Passionate about fashion and technology? Join the coolest e-commerce team in the Middle East at Ounass! As the definitive home of luxury, we offer everything from fashion to beauty, watches, home, and jewelry, serving Middle Eastern customers with unparalleled style. Our culture fosters success, prioritizing customer and employee satisfaction. Part of the prestigious Al Tayer Group and based in vibrant Dubai, were a diverse team of 500+ members across the globe, driving innovation and growth together. Join us and be part of something extraordinary!

Join Us as a Senior Product Manager at Ounass:

At Ounass, were looking for a Senior Product Manager to lead Inspiration and Personalisation within our Catalog chapter, shaping how customers discover products and enjoy personalised luxury shopping experiences.

This role will own product vision, strategy, roadmap, and OKRs, leveraging AI, machine learning, and exceptional UX to drive engagement, conversion, and GMV.

Youll work closely with cross-functional teams to deliver impactful customer experiences, drive commercial results, and contribute to building an AI-first product culture. This is a senior individual contributor role with opportunities to mentor other product managers.

This role is Based in Dubai and follows a hybrid working model. Fully remote working is not available.

Scope of the Role

You are accountable for the outcomes of both areas, not only the features. Key areas of ownership include:

• Inspiration experiences: Shaping curated, editorial, and styling-led journeys that bring the luxury of Ounass to life and lead customers to purchase.

• AI-led discovery: Evolving our AI fashion assistant and generative AI experiences from early releases into products customers rely on.

• Personalised experiences: Owning the For You experience and recommendations across the customer journey, by customer segment, gender, country, and language.

• Growth partnership: Working closely with the Growth team so on-site personalisation and CRM and lifecycle journeys share customer signals, segments, and experiments, and move the same retention and repeat-purchase goals.

• Recommendation and ranking quality: Partnering with data science on models, signals, and offline and online evaluation, and deciding which approaches go to production.

• Experimentation: Running a disciplined A/B testing programme, reading results with rigour, and turning learnings into decisions.

• Commercial impact: Moving engagement, conversion, AOV, and repeat purchase while protecting the premium experience expected of a luxury brand.

AI-First Product Management

AI is central to what we build and to how we work. Beyond the AI in our products, we expect you to use AI to make your own product work faster and better, and to help the team do the same.

• Use AI tools and agents every day across the product lifecycle: research and insight synthesis, writing specs and epics, analysing data and experiment results, and competitive analysis.

• Prototype ideas with AI to test them with customers and stakeholders before engineering builds them.

• Automate routine product work, such as status updates, reporting, and backlog hygiene, to spend more time on customers and strategy.

• Use AI with judgement: check its output against data and sources, and own every decision it informs.

• Share what works and help the chapter build AI-first ways of working.

Key Responsibilities

• Define and own the product vision, strategy, roadmap, and OKRs for Inspiration and Personalisation, aligned with Catalog chapter and business goals.

• Translate customer, commercial, and data insight into clear problem statements, hypotheses, and well-scoped epics.

• Work hand in hand with data science and engineering to take recommendation, ranking, and AI capabilities from proof of concept to production.

• Partner with UX/UI to deliver intuitive, inspiring, high-quality journeys across iOS and web.

• Set KPIs for each area, run experiments, and own post-test analysis and roll-out decisions.

• Collaborate with merchandising, content, marketing, CRM, and commercial teams so curation and personalisation work together.

• Partner closely with the Growth team to align personalisation with acquisition, activation, and retention goals, sharing signals, segments, and experiments across on-site and CRM journeys.

• Communicate direction, trade-offs, and results clearly to stakeholders at all levels, including senior leadership.

• Mentor and support other product managers and product owners in the chapter, and help raise our product craft.

• Lead by example in AI-first product management, using AI to speed up discovery, delivery, and analysis, and coaching others to do the same.

• Stay ahead of trends in luxury e-commerce, personalisation, and AI, and bring the best ideas into the roadmap.

Qualifications

• 7+ years of product management experience in e-commerce or consumer digital products, with clear ownership and measurable impact.

• Proven experience owning personalisation, recommendations, search, or other ML- or AI-driven products, working closely with data scientists.

• Experience partnering with growth, CRM, or lifecycle marketing teams to drive retention and repeat purchase.

• Strong product sense and a deep interest in UX, customer journeys, and inspiration-led shopping.

• Highly data-driven, with hands-on experience designing and analysing A/B tests and defining success metrics.

• Ability to set strategy and lead without authority across many teams and stakeholders.

• Excellent written and verbal communication, including explaining technical concepts to non-technical audiences.

• Experience mentoring or coaching other product managers.

• Hands-on proficiency with AI in your own product work, such as LLM assistants, AI agents, and AI prototyping tools, with concrete examples of how they made you faster or better.

• Familiarity with Jira, Confluence, Tableau, Google Analytics, and experimentation platforms (or equivalents).

• Interest in luxury, fashion, or lifestyle e-commerce. Experience in the GCC is a plus.

Whats in It for You!

• The opportunity to shape the future of fashion with a dynamic & autonomous multinational team

• Potential for personal growth, training, and further development of skills

• Enjoy attractive discounts across our brands

• Access to the latest technology tools

• Benefit from a competitive salary

• 22 days annual leave (pro-rata)

• Medical Insurance

• Annual flight allowance

• Relocation benefits and support