Senior Marketing SEO Specialist

About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction
Join our dynamic SEO team focused on driving online traffic performance and user engagement across the Middle East market. We blend content strategy, keyword optimisation, and data-driven decision-making to improve visibility and conversion. Be part of a high-impact team shaping regional digital growth.

In this Role, you’ll get to

* Content Strategy & Management: Lead the content planning and execution for the Middle East market, ensuring high-quality, relevant, and engaging content across platforms
* Keyword Research & Optimisation: Conduct keyword research and market analysis to identify opportunities for improving organic search visibility. Optimize on-site content to boost search engine rankings.
* SEO Project Management: Plan and execute SEO content operations including content updates and website structure improvements. Use data-driven KPIs to optimize user conversion and traffic allocation strategies.
* Competitor & Industry Analysis: Monitor competitor strategies and industry trends to identify new SEO opportunities and improve site competitiveness. Focus on increasing user engagement and identifying market shifts.
* Cross-functional Collaboration: Coordinate with relevant teams to execute assigned SEO tasks efficiently and support broader marketing initiatives.

What youll Need to Succeed

* Minimum 2 years of hands-on SEO experience, ideally with large-scale website operations and high traffic volumes. Familiarity with tools such as Google Search Console (GSC) and Google Analytics (GA).
* Bachelor’s degree or above in Marketing, Business, Communications, IT, or a related field.
* Deep understanding of the Middle East region, including market trends, user behavior, and cultural nuances.
* Fluent in English and Arabic
* Experience with SEO content operations, data analysis, and strategy development. Ability to work independently, analyze and interpret data, and implement SEO enhancements.
* Experience managing or ranking personal blogs (WordPress preferred)
* Proven success working on SEO projects generating millions of page views.
* Strong communication and project management skills, with the ability to manage cross-functional collaboration.

Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether its a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?

* Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

* Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

* We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

* We encourage flexible work arrangement

* Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click[1] the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click [2] the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!


References

Visible links
1. https://www.youtube.com/watch?v=w4D31J3atps
2. https://www.youtube.com/@TripcomGroup