Senior Marketing Manager

Senior Marketing Manager – Retail Industry

Location: Dubai, UAE

A leading organization in the retail industry is seeking a highly experienced Senior Marketing Manager to drive the brand’s end-to-end marketing strategy across multiple regional markets. This role is ideal for a commercial, insight-driven marketing leader who excels in building integrated campaigns, elevating customer engagement, and shaping impactful brand communication across omni-channel platforms.

Role Overview

The Senior Marketing Manager will lead the development and execution of the annual marketing calendar, champion customer-centric campaign propositions, manage creative and media partners, and ensure strong alignment between marketing activities and commercial priorities. This position requires exceptional strategic thinking, hands-on leadership, and a deep understanding of consumer behaviour within fast-paced retail environments.

Key Responsibilities

Campaign & Event Strategy

• Lead the planning, execution, and optimization of the annual marketing calendar across seasons, categories, and regions.
• Build integrated campaign strategies aligned to business objectives and customer needs.
• Define KPIs and monitor campaign effectiveness across digital, in-store, and ATL channels.

Customer Insight & Proposition Development

• Develop compelling value propositions rooted in consumer data, cultural insights, and competitive landscape analysis.
• Collaborate with category, e-commerce, and merchandising teams to ensure campaigns support trading goals.

Creative Development & Brand Communication

• Oversee end-to-end creative development across digital, social, in-store, CRM, and ATL assets.
• Partner with internal creative teams and external agencies to deliver world-class content and storytelling.

Partner & Agency Management

• Build and manage a strong network of creative, production, and media partners.
• Select and brief the right partners based on campaign objectives and required expertise.

Media Strategy & Amplification

• Oversee media planning across ATL, digital, and performance channels.
• Continuously track media ROI and adapt strategies based on real-time performance insights.

Customer Value Management (CVM)

• Drive data-driven lifecycle marketing and segmentation strategies.
• Deliver personalized customer journeys that improve engagement, retention, and overall customer value.

Brand & Supplier Collaboration

• Lead co-marketing partnerships with key supplier brands.
• Execute joint visibility plans, in-store activations, and shared media initiatives.

Qualifications & Experience

Education

• Bachelor’s or Master’s degree in Marketing, Business, or related field (MBA preferred).

Experience

• Minimum 10 years of marketing experience within retail or FMCG, with strong exposure to GCC markets.
• Proven capability in leading integrated marketing campaigns across omni-channel environments.
• Experience collaborating with mid-to-large creative and media agencies.

Technical & Strategic Competencies

• Strong knowledge of CRM, segmentation, personalization, and loyalty marketing.
• Solid understanding of media strategy across ATL, digital, and performance platforms.
• Skilled in campaign planning, performance tracking, and optimization.

Leadership & Collaboration

• Demonstrated ability to lead cross-functional teams and manage diverse stakeholders.
• Strong partner management skills with creative, production, and media agencies.
• Ability to thrive in high-growth, fast-paced environments.

Commercial & Creative Acumen

• Strong commercial mindset and ability to tie marketing initiatives to business results.
• Balanced capability in analytical thinking and creative storytelling.

Language Skills

• Fluency in English required; Arabic is strongly preferred.

Who Will Thrive in This Role

• Strategic thinkers who also enjoy hands-on execution.
• Marketers passionate about brand building and measurable commercial results.
• Leaders who can find clarity in complexity and drive seamless collaboration across markets.