Senior Marketing Executive - Luxury Fashion

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Support the Marketing Manager on the development, ideation, strategic thinking and delivery of key projects and brand initiatives to build engaging campaigns & experiences for our Luxury Brand portfolio, customer and target audiences.

 

Functional Roles and Responsibilities 

• Build monthly calendar for PR & Marketing and ensure they are aligned with content calendars and business priorities

• Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative…) ensuring consistency across platforms

• Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets

• Manage brand marketing spend ensuring all activities are within budget making savings where possible

• Be the expert on market trends and share findings internally to leverage across campaigns

• Drive branding activities in line with buying team priorities

• Develop partnerships with key brands to drive on-site traffic and differentiation from competition

• Sign off artwork ensuring brand tone of voice and image is maintained

• Drive media campaigns alongside digital marketing team, ensuring trackable KPIs and brand building activations

• Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.

• Liaise with internal & marketplace teams on GWP selection & tactical promotions

• Build the cross-category/cross-brand customer profile and identify activities to target each segment

• Work closely with social media team on strategy building to drive growth across platforms

• Build brands in partnership with key social platforms (Instagram, YouTube, Snapchat), leading branding activations to grow awareness in the region

• Ensuring delivery of tasks within budget and guidelines

• Oversee Brand Marketing & PR Executive on planning and coordinating events – sponsorships, brand visits, PR activations, VIP events etc.

• Coordinate with the events teams to sign off on venues, F&B & decoration ensuring brand image and perception is maintained

• Negotiate best rates with production & events agencies/ suppliers to optimize costs

• Select and sign off on upcoming events in key markets, securing sponsorships & exposure through partnerships

• Sign off on brand guidelines for events, ensuring brand image is maintained

•  Guide and motivate teams to enhance performance and produce quality work