Senior Marketing Consultant

Joining Global Marketing & Communications (GMC) means contributing to the company’s customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you’ll be fostering engagement and alignment with MetLife’s purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife’s key stakeholders: associates, communities, customers, and shareholders.

The Opportunity

The Senior Marketing consultant is responsible for supporting the planning and execution of marketing initiatives across the Gulf region. This is an exciting opportunity for a marketing professional who thrives in a fast-paced insurance/financial services environment and wants to contribute to building brand presence, driving engagement, and supporting business growth.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital, print, events, partner and broker-facing activations) across Gulf markets
• Assist in managing relationships with advertising and creative agencies, including briefing, pitch evaluation, and campaign delivery
• Conduct and interpret market research and competitor analysis including broker/customer insights, to inform marketing strategy and campaign direction
• Coordinate events and sponsorship activations (e.g., broker events, industry conferences) to strengthen market presence
• Develop editorial and content assets (articles, social media, brochures) that communicate MetLife's value proposition in an engaging, story-driven way
• Collaborate cross-functionally with sales, distribution, and compliance to align marketing efforts with business objectives
• Track and report on campaign performance, providing insights for continuous improvement
  
  

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's a plus)
• 3–6 years of marketing experience, ideally within insurance, financial services, or a related B2B/B2C environment
• Solid market research skills, ability to design and interpret research (surveys, competitor analysis, consumer/broker insights) to inform marketing strategy and positioning
• Experience managing agency relationships and multi-channel campaigns
• Excellent written and verbal communication skills in English (Arabic a plus)
• Strong project management and stakeholder coordination skills
  
  

Preferred Qualifications

• Prior experience in the insurance industry strongly preferred, familiarity with products, distribution channels (brokers/agents), and regulatory considerations in the Gulf insurance market
• Strong understanding of the Gulf market landscape
• Familiarity with AI tools and technology
  
  

About MetLife

Recognized on Fortune magazine's list of the "World's Most Admired Companies" and Fortune World’s 25 Best Workplaces™, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

As part of our New Frontier strategy, MetLife is building an AI-enabled, people-centered future. We’re looking for people who bring curiosity, adaptability, and a growth mindset as we use AI to enhance how we serve customers, support communities, and evolve the way work gets done. At MetLife, AI is a responsible partner that supports human judgment, creativity, and continuous improvement while helping us build trust, inclusion, and long-term value.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!

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