Senior Manager Operations Finance - Middle East Region

Position Overview

The Senior Finance Manager, Franchise Finance, provides strategic finance leadership across a portfolio of GCC and Middle East markets, with primary responsibility for UAE and other assigned franchise markets.

The role partners with Franchise, Operating Unit, Commercial and Bottling Partner leadership teams to drive sustainable growth, optimize system profitability, and support strategic decision-making through financial insights, system economics, and business performance management.

Focus, Scope & Impact

• Lead financial stewardship of a portfolio of GCC and Middle East franchise markets.
• Serve as the primary finance advisor to Franchise Leadership and Bottling Partners on business performance, risks, and opportunities.
• Drive system value creation through strong understanding of Company and Bottler economics.
• Influence strategic decisions through financial analysis, scenario planning, and business insights.
• Support sustainable growth and profitability across assigned markets.
  
  

• Lead the Franchise Finance agenda across assigned markets.
• Provide financial leadership and insights to support strategic and commercial decision-making.
• Drive integrated business planning and performance discussions with cross-functional teams.
• Assess market, consumer, competitive, and macroeconomic trends to identify opportunities and risks.
  
  

• Act as the primary finance partner to Franchise Directors, Operating Unit Finance teams, and Bottling Partner leadership.
• Lead financial discussions related to key commercial initiatives and Customer Tenders.
• Build strong partnerships across Company and Bottler organizations to align business objectives and drive execution.
• Communicate financial insights and recommendations effectively to senior leadership.
  
  

• Own the understanding of system profitability and value chain economics across assigned markets.
• Lead business performance reviews and identify actions to improve growth, profitability, and system health.
• Evaluate the financial impact of pricing, package mix, promotional investments, and other commercial initiatives.
• Monitor key business drivers and proactively identify risks and opportunities.
  
  

• Support the development and optimization of franchise and commercial business models.
• Identify opportunities to improve business performance, efficiency, and long-term value creation.
• Partner with cross-functional teams on transformation and capability-building initiatives.
  
  

• Demonstrate strong leadership across a matrix organization and diverse stakeholder groups.
• Lead cross-functional projects and promote collaboration across the Coca-Cola system.
• Foster an agile, solution-oriented culture and contribute to the development of finance capabilities.
  
  

• 8+ years of experience in Finance, Commercial Finance, FP&A, Strategy, Corporate Finance, or Consulting.
• Strong business partnering and stakeholder management experience.
• Proven ability to influence decisions and communicate effectively with senior leaders.
• Experience working across multiple markets in a multinational environment.
• Strong understanding of financial planning, business performance management, and commercial finance.
• Demonstrated analytical, problem-solving, and strategic thinking skills.
• Bachelor's degree in Finance, Economics, Business Administration, or related discipline.
• MBA, CPA, CFA, ACCA, or equivalent professional qualification preferred.