Senior Manager Of Integrated Marketing - Virgin Connect Roam

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use.

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman, Pakistan and UAE.

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.

Role Purpose

• Why this role matters: As Senior Manager of Integrated Marketing, you’ll lead the design and execution of integrated marketing strategies tailored to our travel e-sim Virgin Connect Roam. This is a global role, overseeing initiatives for a product that’s available across more than 190 countries, where your work will directly shape how customers engage with our brands. You’ll blend local execution with regional alignment to build demand, drive acquisition, and strengthen market presence worldwide.

• What success looks like: In your first year, you will deliver 360° integrated campaigns, improve marketing ROI through performance-led decisions, and lead the go-to-market for new launches in partnership with commercial, product, and digital teams.
• Why this is for you: If you want to blend strategic development with hands-on execution in a fast-paced, digital-first company—this is your opportunity to make a lasting impact in one of our highest-priority markets.

Key Responsibilities

In this role, you will:

• Lead the end-to-end integrated marketing strategy fora global audience across brand, acquisition, and lifecycle initiatives.
• Partner with group brand, digital, and commercial teams to ensure local campaigns are aligned with global strategic priorities.
• Oversee 360° campaign execution across ATL, BTL, digital, retail, and owned media environments.
• Manage and coordinate with creative agencies, media buyers, and production vendors to deliver impactful campaigns.
• Serve as a bridge between the commercial and brand teams—ensuring that business objectives are reflected in marketing plans and positioning.
• Track KPIs, analyze performance, and optimize based on consumer insights and learnings.
• Provide leadership to agency and internal marketing team members, creating clarity, accountability, and collaboration.
• Support cross-market knowledge sharing, contribute to shared campaign frameworks and help scale regional best practices.

Qualifications & Attributes

We’re seeking someone who embodies the following:

Education: Bachelors degree in marketing, Communications, Business Administration, or related field.

Experience

• 8+ years in integrated marketing, brand management, or campaign strategy, with at least 2 years in a managerial role.
• Experience delivering full-funnel marketing strategies across digital and offline channels.
• Prior experience in telco, tech, or digital services is a plus.

Technical Skills

Must-haves:

• Strong understanding of brand strategy, campaign development, media planning, and marketing analytics.
• Experience with customer segmentation, channel mix optimization, and budget management.

Nice-to-haves:

• Familiarity with Martech tools, CRM platforms, and performance marketing concepts.

Unique Attributes

• Thrives in high-growth, ambiguous environments.
• Collaborative by nature, able to align cross-functional teams toward a shared goal.
• Highly organized and results-focused with strong storytelling and presentation skills.

Our Hiring Process

Here’s what you can expect during the interview process:

• Recruiter Chat – We’ll get to know your background, ambitions, and expectations.
• Hiring Manager Interview – Deep dive into the responsibilities and your fit.
• Collaboration Loop – Meet stakeholders to discuss alignment across brand, product, and commercial teams.
• Leadership Round – Final discussion with senior leaders to solidify vision and cultural fit.

Our Commitment to Feedback

At Beyond ONE, we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but arent selected, we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships—even with candidates we may not hire.

Our Compensation Approach

Our compensation reflects our commitment to fairness, performance, and regional competitiveness. With market-aligned salaries and tailored benefits across our locations, we aim to support your well-being and professional growth. Your Recruiter will share more details during the interview process.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week in the UAE & Pakistan.
• Healthcare and other local benefits offered in market.

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at dataprivacy@beyond.one.