Senior Manager - Content

United Arab Emirates

Job Description

Core Duties and Responsibilities

Narrative & Stakeholder Storytelling

• Turning a mix of business updates into clear storylines people can follow
• Interview senior leaders and turn what you learn into narratives, scripts, copy, and ghostwritten thought leadership
• Build and maintain a simple story pipeline: a backlog of strong angles, a steady intake flow, and clear next steps
• Make sure leadership messages can be repackaged into user-first / social-friendly formats without losing the point
  
  

• Define editorial lanes, tone of voice and recurring formats, keeping them aligned to business priorities
• Write and shape narratives, scripts, treatments, interview guides and outlines for short-form and long-form content
• Build practical format kits that make series repeatable (hook styles, pacing notes, on-screen text rules, thumbnail guidance, caption patterns
• Adapt stories for social platforms so they land naturally (LinkedIn, Instagram, YouTube; TikTok etc)
  
  

• Turn approved narratives and scripts into clear production-ready briefs (what we’re making, why, key messages, shots/inputs needed, and what “good” looks like)
• Work with our in-house content creator through pre-production, production and post to shape the story, review drafts and keep quality high
• When work is going to an agency, manage a clean handover: brief them properly, share references and guardrails, review output, and keep it aligned to the original story intent
• Build and maintain a living reference library (best examples, series “bibles”, templates and learnings)
• Creative Packaging & Editorial Quality
• Ensure the content is finished well editorially: strong openings, clear structure, clean copy, and consistent tone
• Set and apply simple quality checks (clarity, accuracy, brand alignment, promise/payoff, accessibility)
• Improve retention and watch-through by tightening hooks, pacing and cut points
  
  

• Coach the wider social team on storytelling basics: writing for screen, interview technique, and platform-native packaging
• Share learnings through simple what worked / what didn’t examples and lightweight clinics
• Contribute to monthly reports with the Associate Director – Social; translate performance into practical creative decisions (what to repeat, refine, stop)
  
  

• Fast-paced role with time-bound deadlines and quick turnarounds, without quality slipping
• Requires strong communication, attention to detail, and comfort handling multiple workstreams
• Experience working in (or with) UAE/Government-style stakeholder environments is an advantage
  
  

• Degree in Media, Communications, Journalism, Marketing or related field.
• Equivalent experience with clear evidence of strong editorial craft may be considered.
  
  

• 5+ years in editorial/content roles (in-house or agency) with a portfolio showing scripts, treatments, and platform-native packaging
• Proven experience working with senior stakeholders and writing/ghostwriting executive-level content
• Demonstrated experience collaborating with in-house creators and/or agencies across pre-production, production and post (briefs, shot lists, edit reviews)
• Experience across key channels (LinkedIn, Instagram, YouTube; web/newsletters a plus)
• UAE market experience preferred; agency experience in Dubai/Abu Dhabi is an advantage
  
  

• Writing & editing: excellent long-form and short-form writing, strong editing discipline.
• Stakeholder interviewing: able to draw out stories and shape them into publishable narratives
• Story-to-format translation: can turn one narrative into scripts, social variants, web copy, and production briefs
• Quality control: fact-checking mindset, version control, approvals hygiene, consistency of tone
• Creative judgement: understands what makes content work in-feed (hook, pace, clarity, payoff)
• Analytics literacy: can read platform signals (retention, CTR, saves/shares, comments) and use them to improve creative 
  
  

• Job Identification 407
• Posting Date 04/07/2026, 12:40 PM
• Locations Dubai World Trade Centre, AE
• Job Schedule Full time