Senior Finance Analyst - ECommerce

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! 

Summary: As our Senior Finance Analyst - eCommerce, you will own the core financial execution, controls and operational FP&A activities for the global eCommerce business. Working closely with the Associate Director of Finance - eCommerce, you will ensure accurate month-end delivery, robust budget tracking, high-quality financial reporting and effective finance processes. You will provide the detailed financial foundation that enables strong commercial and strategic decision-making.

Essential Duties and Responsibilities: 

Financial Execution & Month End

• Own actualisation of financial trackers, purchase order approvals and coding, ensuring accurate and timely financial processing.
• Prepare and load month-end journals, including entity recharges and year-end requirements.
• Gather data and supporting documentation for audit queries and resolve routine requests.
• Act as an ERP super user and maintain accurate launch, bundle and pricing inputs.
• Support Accounts Payable queries and provide cover across critical finance execution activities.

Budgeting, Forecasting & Reporting Execution

• Own actualisation and year-to-go updates for assigned budgets, including eCommerce Development & Technology, Marketing, Returns, eCommerce Logistics & Customer Service, and Administrative Expenses.
• Build and coordinate detailed budget submissions for assigned areas, supporting the Associate Director who leads the overall planning cycles.
• Prepare the eCommerce P&L and monthly Finance Review analysis, providing clear first-level variance commentary.
• Prepare weekly Finance reporting and deliver accurate, timely reporting inputs.
• Support Sales-to-Cash and Returns/Refunds reconciliations through accurate data gathering and analysis.
• Complete monthly duty calculator accuracy checks, Returns reconciliations and Customer Service variance analysis.

Tax, Compliance & Financial Controls

• Own the quarterly review of VAT/GST and indirect tax compliance requirements across eCommerce markets, maintaining a country compliance matrix, researching changes against primary tax authority guidance and escalating material risks or registration requirements to the Associate Director.
• Provide VAT filing and data support and action relevant DOR notices and compliance administration.
• Manage coupon code creation approvals and associated controls.
• Maintain contract renewal reminders and perform legal entity checks.
• Support UAT testing with a focus on pricing, validate bundle pricing and coordinate implementation checks for agreed price changes.

Analysis & Business Support

• Provide financial inputs, actuals and underlying analysis for campaign and promotional post-mortems.
• Support detailed financial modelling and analysis for business initiatives as requested.
• Identify process, reporting and control improvements within the role’s areas of responsibility.
• Provide cover for daily sales performance and landing oversight during periods of Associate Director absence, escalating material risks and opportunities to senior Finance leadership.

• 5+ years of relevant FP&A, commercial finance or controlling experience, preferably within Beauty, luxury, DTC or eCommerce.
• Bachelor’s degree in Finance, Accounting or a related field; a professional finance qualification is an advantage.
• Strong month-end, budgeting, forecasting and P&L analysis experience.
• Advanced Excel skills and proficiency in ERP and financial reporting systems.
• Strong analytical, problem-solving and communication skills.
• High attention to detail and commitment to financial accuracy.

Who You Are

• Commercially analytical: You understand how detailed financial performance connects to business outcomes.
• Execution-focused: You take ownership of core finance cycles and deliver accurately and on time.
• Control-minded: You identify inconsistencies and strengthen processes rather than simply compiling numbers.
• Proactive and results-oriented: You take initiative, solve problems and follow through.
• A clear communicator: You can explain financial movements and issues to Finance and non-Finance stakeholders.

• Monthly “Self Love Days” – at company discretion 
• Premium Medical/Dental/Vision coverage for employee plus dependents 
• Monthly coaching sessions with our in-house Success Coach 
• Employee discounts on all Huda Beauty products 
• Quarterly product gifting 

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.