Senior Executive - Social Media Marketing

Job Description

Senior Social Media Executive:

  

•   Create engaging content for Instagram, TikTok, Snapchat, YouTube, and Meta to boost online presence and engagement.
  
  

•   Write compelling captions to complement high-quality images and videos.
  
  

•   Develop content plans and monthly calendars that align with brand guidelines.
  
  

•   Work with influencers and creators to generate content for social media.
  
  

•   Schedule and publish content, optimizing timing for maximum reach.
  
  

•   Plan and manage social media campaigns, events, and daily activities.
  
  

•   Engage with the online community by responding to comments and inquiries professionally.
  
  

•   Monitor brand reputation and online presence, ensuring relevant and timely interactions.
  
  

•   Use social listening tools to gather insights and improve content strategy.
  
  

•   Capture videos and photos at live and online events for promotional use.
  
  

•   Regularly produce short videos to enhance social media posts.
  
  

•   Stay updated on digital marketing trends, including SEO and audience targeting.
  
  

•   Provide weekly and monthly reports on performance and ROI.
  
  

•   Conduct competitive analysis to identify trends and improve campaigns.
  
  

•   Collaborate with influencers for partnership opportunities.
  
  

•   Arabic speaking is a plus.