Senior Executive - Media

Company Description

We understand people - and deliver growth

Zenith is a global media network within Publicis Groupe, with 250 offices across 95 countries. The network supports clients through connected market expertise, new-business leadership, thought leadership and continuous capability development.

Zenithians think big and act even bigger. Our culture is collaborative, inventive and deeply connected—bringing together communication planners, digital innovators and client leaders to uncover new opportunities and deliver exceptional results.

Named Media Agency of the Year at the MENA Smarties 2024, Zenith brings fresh perspectives and rigorous thinking to help global category leaders achieve stronger returns. We excel individually, but together, we are unstoppable.

Overview

The role is responsible for leading the development and implementation of effective media plans for clients, leveraging market and consumer insights to identify target audiences and select appropriate media channels. The role requires a strong understanding of key performance indicators and an active contribution to achieving them. It involves close collaboration with the planning team and cross-functional teams to develop and execute effective media strategies, while managing day-to-day client relationships and communications.

Responsibilities

Technical & Product *

• Ability to comprehend a clients requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the clients goals.
• Strong analytical skills and ability to interpret data and market research.
• Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
• Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
• Expertly developing and evaluating supplier proposals.
• Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
• Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.
• In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
• Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
• Mastery of flawless media planning process and ability to design integrated solutions to clients.
• Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
• Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
• Involved in helping develop and deliver competitive/plan rationale presentations.

Business Acumen & Operational Efficiency *

• Deep understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders.
• Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
• Ability to develop a good rapport with media owners, colleagues and creative agencies.
• Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the projects goals.
• Understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
• Building and maintaining media knowledge of the market, consumer, and media research available.
• Develop a deep understanding of the business category & knowledge of the competitive frame.

Innovative & Analytical Mindset *

• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions. 
• Strong communication and negotiation skills.
• Sound knowledge of the media marketplace and opportunities available

Self *

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.

Qualifications

• Bachelors degree in marketing, advertising, or a related field.
• 2-4 years of experience in media planning or related role (online & offline).
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure. 
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Additional Information