Senior Executive - Digital Marketing 21J25

The Senior Executive - Digital Marketing 21J25 is a pivotal role within our marketing division, responsible for leading and strategizing digital marketing efforts to enhance brand visibility, drive customer engagement, and achieve organizational goals. This role demands a creative and analytical mindset to develop and execute successful marketing campaigns across multiple digital channels, including social media, email, search engines, and more. As a senior executive, you will be required to collaborate with various teams, manage digital marketing projects, and evaluate campaign performance to ensure a high return on investment. The successful candidate will have a proven track record in digital marketing, a deep understanding of digital tools and platforms, and the ability to adapt to the ever-evolving digital landscape.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Lead and manage digital marketing campaigns from conception to execution.
• Analyze and evaluate the performance of all digital marketing initiatives.
• Use analytics tools to identify opportunities for optimization and improvement.
• Manage the brand's online presence across all digital platforms.
• Liaise with creative teams to produce engaging and effective marketing content.
• Coordinate with cross-functional teams to integrate digital marketing strategies.
• Monitor market trends and competitor activities to inform strategies.
• Provide leadership and guidance to junior digital marketing team members.
• Ensure that all digital marketing efforts comply with industry regulations and standards.
• Report on ROI and key performance metrics of all digital marketing activities.
• Stay updated with the latest digital marketing trends and technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a closely related field.
• Proven experience in managing multiple digital marketing channels effectively.
• Strong analytical skills to interpret data and make informed decisions.
• Proficiency in digital marketing tools like Google Analytics, SEMrush, or others.
• Excellent leadership abilities with experience managing a team of professionals.
• Excellent communication skills and the ability to collaborate with stakeholders.
• Experience with paid advertising strategies on various digital platforms.
• Ability to adapt to changing priorities and work in a fast-paced environment.