Senior Executive - Digital Communications

Key Accountabilities:

Social Media Management 

• Coordinate the daily execution of social media activities, including content development, editorial planning, community management, campaigns, promotions, and audience-engagement initiatives.
• Support the growth and effective use of Dubai Chambers’ social media channels as key marketing and communications platforms.
• Develop, review, and publish bilingual social media content in line with approved brand guidelines, editorial standards, and business requirements.
• Monitor Dubai Chambers’ presence across all social media platforms and ensure content is published accurately and on schedule.
• Liaise with internal departments and business units to gather regular updates on initiatives, events, announcements, and achievements for promotion across digital channels.
• Coordinate with social media, public relations, creative, and media agencies to ensure deliverables are completed on time and in accordance with agreed standards.
• Monitor online conversations, audience feedback, and emerging issues, and escalate sensitive matters when required.
• Analyse social media performance and audience insights to support content optimisation and campaign planning.
• Prepare periodic performance reports and campaign dashboards for senior management to support decision-making.
• Stay informed about emerging social media platforms, digital tools, trends, algorithms, and best practices.

Digital Campaign Operations 

• Coordinate the execution of digital marketing campaigns across social media and other relevant digital channels.
• Support campaign planning, audience targeting, media booking, content delivery, performance monitoring, and optimisation.
• Coordinate campaign requirements with internal stakeholders, agencies, and external partners.
• Monitor campaign timelines, budgets, deliverables, and performance to ensure objectives are achieved.
• Prepare campaign reports highlighting results, insights, lessons learned, and recommendations for improvement. 

International Missions and Offices 

• Coordinate digital communications requirements for international missions, including media bookings, photographer and videographer arrangements, creative briefs, content production, editing, and publishing.
• Provide digital marketing and social media support to Dubai Chambers’ international offices.
• Coordinate with international offices to maintain an active, accurate, and consistent digital presence aligned with Dubai Chambers’ communication priorities and brand standards.
• Support the development and promotion of mission-related content before, during, and after international engagements.
• Ensure the timely collection, review, and publication of photographs, videos, interviews, and other digital assets generated during international missions.

Qualifications & Experience:

Minimum Qualification 

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Media Studies, or a related field.
• Strong knowledge of social media management, digital campaigns, content creation, and analytics.
• Proficiency in digital marketing and social media management tools.
• Excellent communication skills in Arabic and English. 

Minimum Experience and Skills

• 2–4 years of relevant experience in digital marketing, social media, or digital communications.
• Experience in content development, campaign execution, and performance reporting.
• Experience coordinating with agencies, media partners, and internal stakeholders.
• Experience in corporate or government communications is an advantage.