Senior Director Lifecycle And Retention Marketing

Are you a world-class growth leader with a proven track record of scaling customer lifetime value (LTV) across global digital products? At Kape Technologies, we’re building the future of cybersecurity and consumer privacy through a diverse portfolio of privacy and security brands, including ExpressVPN, ExpressKeys, ExpressMailGuard, ExpressAI, Identity Defender, CyberGhost, Private Internet Access, EventVPN and Holiday.com.

We’re looking for a VP / Director of Lifecycle & Retention Marketing to own and scale the global lifecycle and retention engine across this portfolio as we expand into new markets and B2B opportunities. In this high-impact role, you’ll operate at the intersection of growth, product, and data, leading a high-performing team to shape how millions of users and businesses engage with and stay loyal to our products—while driving Kape’s evolution into a top global cybersecurity company.

You will lead a team of ~20 across CRM, lifecycle, pricing, and CRO, defining the next generation of retention through AI-driven personalization, advanced experimentation, and world-class customer journeys.

What You’ll Own

Define & Scale the Lifecycle Growth Strategy

Own the end-to-end lifecycle marketing strategy across all brands, with a clear mandate to maximize LTV, reduce churn, and accelerate revenue growth. Build and execute a global roadmap spanning onboarding, engagement, renewal, upsell, and winback.

Lead a Best-in-Class Retention Organization

Build, scale, and inspire a high-performing team of ~20 across CRM, lifecycle marketing, and CRO. Develop strong leadership layers, elevate talent, and foster a culture of accountability, experimentation, and impact.

Own Monetization & Pricing Strategy

Drive the evolution of pricing, packaging, and monetization levers across multiple products. Partner closely with Product and Finance to optimize subscription models, promotions, add-ons, and upgrade paths that maximize long-term customer value.

Drive AI-Powered CRM & Personalization

Leverage cutting-edge CRM platforms and AI-driven tools to deliver highly personalized, data-driven customer experiences at scale. Continuously evolve segmentation, targeting, and automation strategies.

Optimize the End-to-End Customer Journey (CRO & Lifecycle)

Own the intersection of conversion rate optimization (CRO) and lifecycle marketing, ensuring seamless, high-converting user journeys across all touchpoints—from onboarding through renewal.

Build a Unified Retention Ecosystem

Partner cross-functionally with Product, Customer Success, Data, and Engineering to create a cohesive retention and monetization engine. Align incentives, roadmaps, and execution to deliver business impact.

Champion Data-Driven Growth

Establish best-in-class analytics and experimentation frameworks. Deeply understand and optimize key metrics including churn, resurrection, winback, upsell, renewal rates, and LTV.

Hands-On Leadership in a Scaling Environment

Operate as both a strategic leader and an execution partner—comfortable rolling up your sleeves to unblock teams, launch initiatives, and drive results, especially in a high-growth or smaller company environment.

What We’re Looking For

• 8–10+ years of experience in lifecycle, retention, or growth marketing within high-scale digital, SaaS, or cybersecurity businesses
• Proven track record of driving LTV growth, reducing churn, and scaling monetization
• Leadership experience managing teams of 10+, with the ability to build and scale organizations
• Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention strategy
• Strong experience with pricing and subscription monetization models
• Familiarity with AI-driven marketing tools, automation, and advanced segmentation
• Highly data-driven, with strong analytical and experimentation capabilities
• Hands-on operator who can execute as well as lead
• Exceptional cross-functional collaborator across Product, Sales, Data, and Customer teams
• Clear, compelling communicator who can align and inspire at all levels
  
  

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.