Senior Digital Marketing Executive 28J25

The Senior Digital Marketing Executive is a pivotal role within our marketing team, responsible for driving digital marketing strategies and campaigns to elevate our brand visibility and engagement across various digital platforms. The ideal candidate will leverage their strong analytical skills, creativity, and digital marketing knowledge to devise innovative strategies that align with our brand objectives. This role demands a professional who is adept at managing digital content, SEO strategies, SEM campaigns, and social media presence. The Senior Digital Marketing Executive will collaborate with cross-functional teams to create seamless marketing experiences that resonate with our target audience and build lasting brand loyalty. With a focus on achieving measurable results, the candidate will continuously evaluate the performance of digital marketing initiatives and adapt strategies accordingly to ensure optimal return on investment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with company objectives.
• Manage and optimize digital marketing campaigns across multiple channels, including SEO and SEM.
• Monitor and analyze the performance metrics of campaigns to inform future marketing decisions.
• Collaborate with cross-functional teams to create engaging and effective marketing content.
• Oversee company website management and ensure it is optimized for user experience and SEO.
• Lead social media strategy development and engagement to increase brand visibility and audience interaction.
• Utilize analytics tools to measure and report on the effectiveness of digital campaigns.
• Stay updated with the latest digital marketing trends and best practices in the industry.
• Coordinate with external vendors and agencies for the execution of digital initiatives.
• Develop and manage digital marketing budgets to ensure effective allocation of resources.
• Identify and implement new digital marketing opportunities and growth channels.
• Foster innovation by proposing creative digital strategies based on competitive analysis.

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a related field required.
• Minimum of 5 years of experience in digital marketing or related roles.
• Proven track record of successfully managing multi-channel digital marketing campaigns.
• Strong analytical skills and experience with web analytics tools like Google Analytics.
• Excellent understanding of current digital marketing concepts, strategies, and best practices.
• Exceptional communication skills with the ability to convey ideas effectively.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Experience with content management systems and marketing automation tools preferred.