Senior Digital Marketing Executive (225-928)

The Senior Digital Marketing Executive is a pivotal role in driving the digital marketing strategy and presence of our organization. You will lead the design and implementation of digital marketing campaigns that increase brand awareness, drive traffic, and generate leads or sales for our business. This role requires an experienced professional with a solid background in digital marketing, keen analytical skills, and a creative approach to problem-solving. The ideal candidate is adept at using data-driven insights to optimize marketing strategies and has a proven track record in achieving ROI targets across various digital platforms. This position offers an opportunity to influence the marketing narrative and engage with a dynamic team, contributing to company growth in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels.
• Manage and optimize SEO/SEM campaigns to improve online visibility and rankings.
• Oversee social media strategies to drive engagement and increase brand awareness.
• Collaborate with content creators to ensure alignment with marketing objectives.
• Conduct competitor analysis to identify new outreach opportunities and trends.
• Analyze marketing data and metrics to measure the effectiveness of campaigns.
• Ensure all marketing initiatives align with overall business goals and objectives.
• Lead the development of targeted email marketing campaigns for customer retention.
• Monitor industry trends and adapt strategies to stay ahead of the competition.
• Manage relationships with vendors and partners to enhance digital efforts.
• Report on campaign performance and provide actionable insights to stakeholders.
• Lead, mentor, and develop a team of junior marketing professionals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• At least five years of experience in digital marketing or related fields.
• Proven success in managing SEO/SEM, social media, and email marketing campaigns.
• Strong analytical skills with the ability to interpret marketing data effectively.
• Excellent communication skills, both written and verbal, are essential.
• Experience with digital marketing tools such as Google Analytics, AdWords, etc.
• Demonstrated ability to work in a fast-paced environment and manage multiple projects.