Senior Digital Marketing Executive 18N25

The Senior Digital Marketing Executive is a pivotal role within our marketing team, responsible for leading and executing effective digital marketing strategies. This position requires a combination of strategic thinking, creativity, and analytical skills to drive brand awareness and elevate digital presence. The ideal candidate will have a strong background in digital marketing, with experience in managing online campaigns across various platforms, optimizing content for different audiences, and leveraging digital tools to enhance customer engagement. As a senior figure in the team, the individual will also provide mentorship and guidance to junior team members, ensuring best practices are adhered to and innovation is encouraged. If you are passionate about crafting engaging digital experiences and driving measurable results, this opportunity is perfect for you.

Responsibilities

• Develop, execute, and optimize comprehensive digital marketing strategies to drive brand growth.
• Lead the creation of engaging content for website, email, and social media platforms.
• Analyze digital marketing trends and adapt strategies to suit emerging technologies.
• Manage search engine marketing and social media advertising to maximize conversions.
• Coordinate with cross-functional teams to align marketing efforts with business objectives.
• Monitor website analytics and campaign performance reports to assess effectiveness.
• Utilize marketing automation tools to enhance customer segmentation and targeting.
• Mentor and train junior marketing team members to develop digital marketing proficiency.
• Identify key performance indicators and set benchmarks for digital marketing success.
• Oversee budget allocation for digital marketing campaigns, ensuring cost-effectiveness.
• Establish relationships with industry influencers to enhance brand authority and outreach.
• Ensure all digital marketing content aligns with the company's branding guidelines.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of five years experience in a digital marketing role.
• Strong proficiency with digital marketing tools and analytics platforms.
• Proven track record of managing successful digital campaigns from start to finish.
• Excellent communication and project management skills with strong attention to detail.
• Familiarity with SEO/SEM, marketing databases, and CRM tools is essential.
• Capacity to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills to interpret data and generate actionable insights.