Senior Digital Marketing And Social Media Specialist

About the Al Qasimi Foundation

The Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research (AQF) is a leading philanthropic organization based in Ras Al Khaimah, United Arab Emirates. The Foundation supports the social, cultural, and economic development of RAK and the wider UAE through research, policy engagement, capacity development, and community programming.

Position Overview

The Senior Digital Marketing & Social Media Specialist will lead the Foundation's digital growth strategy and transform its digital communications ecosystem into a best-in-class platform that strengthens brand visibility, audience engagement and organizational reputation.

Reporting to the PR & Events Director, this role combines strategic leadership with hands-on execution across digital marketing, social media, content creation and performance marketing. The successful candidate will develop integrated campaigns supporting the Al Qasimi Foundation and its flagship initiatives including Ras Al Khaimah Art Festival, Al Jazeera Al Hamra, research publications, podcasts, community programs and major events while using analytics, emerging technologies and best digital practices to maximize impact.

Key Responsibilities

Digital Strategy & Audience Growth (15%)

• Develop and implement an integrated digital marketing strategy that supports the Foundation's strategic objectives, enhances brand awareness, and drives audience growth across all digital channels.
• Identify opportunities to expand the Foundation's digital reach, strengthen stakeholder engagement, and increase visibility among local, regional, and international audiences.
• Develop annual digital marketing plans, campaign calendars, and audience engagement strategies aligned with organizational priorities.
• Provide strategic recommendations to PR & Events Director and senior leadership on digital communications opportunities and innovations.

Social Media & Community Management (20%)

• Create, write, edit, design, and publish high-quality digital content across all social media platforms.
• Lead the day-to-day management of the Foundation's social media platforms, ensuring consistent, timely, and engaging communication.
• Build, nurture, and actively engage online communities while maintaining the Foundation's professional reputation and brand voice.
• Monitor social media conversations, respond to public enquiries, and manage digital reputation in collaboration with relevant internal stakeholders.
• Optimize website content for SEO and user engagement.
• Coordinate digital storytelling initiatives showcasing the Foundation's research, impact, beneficiaries, and partnerships.
• Maintain brand consistency across all digital channels.
• Manage digital asset libraries and content scheduling platforms.

Content Strategy, Editorial Planning & Storytelling (15%)

• Develop and oversee an integrated editorial calendar that supports the Foundation's research, education, arts, culture, and community initiatives.
• Translate complex research, policy, and program outcomes into compelling stories that resonate with diverse audiences.
• Ensuring all content reflects the Foundation's brand identity, values, and communications standards.

Creative Direction & Digital Content Production (15%)

• Lead the creation of high-quality digital content, including written copy, photography, video, graphics, animations, and multimedia assets.
• Produce engaging content for websites, social media platforms, email marketing, and digital campaigns.
• Oversee creative direction for digital campaigns while maintaining a hands-on role in content production where required.

Performance Marketing & Paid Media (10%)

• Plan, implement, and optimize paid digital marketing campaigns across platforms including Meta, LinkedIn, Google, and other relevant channels.
• Manage campaign budgets to maximize reach, engagement, and return on investment.
• Apply audience segmentation, targeting, and A/B testing to improve campaign performance and achieve measurable outcomes.
• Implement campaign optimisations based on audience segmentation, testing, and channel performance to maximise ROI.

Influencer, Creator & Strategic Partnership Engagement (5%)

• Identify and cultivate relationships with influencers, content creators, media partners, and strategic collaborators who align with the Foundation's mission and values.
• Coordinate digital partnership campaigns that expand audience reach and strengthen institutional visibility.
• Support collaborative marketing initiatives with government entities, cultural organizations, educational institutions, and community partners.

Brand Management & Digital Governance (5%)

• Safeguard and strengthen the Foundation's digital brand identity by ensuring consistency across all digital platforms and communications.
• Develop and maintain digital communication standards, social media guidelines, and content governance processes.
• Ensure digital communications comply with organizational policies, copyright requirements, accessibility standards, and best practice.

Event & Festival Marketing (10%)

• Lead digital marketing campaigns supporting Foundation events, conferences, workshops, and public programs.
• Develop and execute digital campaigns for the Ras Al Khaimah Art Festival.
• Produce promotional content before, during, and after events.
• Coordinate live social media coverage and digital audience engagement during events.
• Collaborate with event teams to maximize attendance and online visibility.

Stakeholder Collaboration & Cross-Functional Partnerships (3%)

•  Collaborate with researchers, program managers, communications colleagues, and external partners to deliver integrated digital campaigns.
• Work closely with government entities, cultural organizations, educational institutions, sponsors, and community partners to amplify the Foundation's initiatives.
• Support cross-functional planning and ensure digital communications align with organizational priorities. 
• Represent the digital marketing function in internal planning meetings and collaborative projects.

Analytics, Reporting & Budget Management (2%)

• Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, LinkedIn Analytics, and other reporting tools.
• Prepare monthly and quarterly performance reports with actionable recommendations.
• Track KPIs includes audience growth, engagement, website traffic, conversions, and campaign effectiveness.
• Continuously optimize campaigns using performance data and audience insights.

Candidate Profile

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Communications, Media, Public Relations, Business, or related discipline.
• Minimum 7 to 10 years of progressively responsible experience in digital marketing and social media management.
• Demonstrated experience managing multi-platform digital marketing campaigns.
• Strong portfolio demonstrating creative content production including writing, graphic design, photography, and video.
• Experience with nonprofit organizations, higher education, government entities, cultural institutions, or philanthropic organizations is highly desirable.
• Experience managing paid digital advertising campaigns across multiple platforms.
• Excellent English writing and editing skills. Arabic language proficiency is considered an advantage.

Skills & Competencies

• A senior digital marketing and social media professional with strong strategic thinking and hands-on execution capabilities.
• Highly organized and able to manage multiple digital campaigns, priorities, and deadlines in a dynamic, fast-paced environment.
• Skilled at developing integrated digital marketing strategies that enhance brand visibility, audience engagement, and organizational impact.
• An exceptional storyteller with the ability to translate complex research, policy, and community initiatives into compelling and accessible digital content.
• Experienced in creating high-quality multimedia content, including social media campaigns, photography, video, graphics, and written communications.
• Strong understanding of social media platforms, digital advertising, SEO, website content management, email marketing, and emerging digital communication trends.
• Data-driven with the ability to analyze campaign performance, identify audience insights, and continuously optimize digital marketing activities to achieve measurable results.
• Comfortable working across research, education, arts, culture, government, philanthropy, and community engagement initiatives, adapting messaging for diverse audiences and stakeholders.
• Particularly capable of strengthening the digital presence, audience engagement, and public profile of the Al Qasimi Foundation and the Ras Al Khaimah Art Festival through innovative and impactful digital campaigns.
• Skilled in planning and managing digital marketing budgets, setting performance indicators, and delivering campaigns that demonstrate clear return on investment and organizational value.
• Collaborative and relationship-focused, with the ability to work effectively with internal teams, external partners, creative agencies, media, and community stakeholders.
• Adaptable, proactive, and committed to continuous learning, with a passion for innovation, creativity, and delivering high-quality digital experiences that advance the Foundation's mission.
• Strong problem-solving, decision-making, and analytical skills.
• Experience within the UAE or GCC region is highly desirable.

Compensation & Benefits

• Competitive, tax-free salary.
• Comprehensive health insurance.
• Professional development opportunities.
• Value-driven organizational culture.

Application Requirements

Candidates must provide:

• CV
• Cover Letter
• Portfolio or project examples