Senior Digital Executive

This role covers a scope of Shopify website management for two countries (UAE & KSA)

Tools used: Shopify Plus, Elevar, GA4, GTM, Google Search Consol

Job Responsibilities

TECH QA & performance:

• Build and maintain tech roadmap aligned with HQ roadmap and local priorities
• Run weekly QA/bug checks across key flows (PLP/PDP, cart, checkout, payment, shipping)
• Lead enhancement tickets with the development agency (brief → prioritization → UAT → release validation)
• Monitor and improve site speed/performance (incl. Core Web Vitals)
  
  

TRACKING / PIXELS / TAGGING (ELEVAR, GA4, GTM)

• Own tagging and pixel governance via Elevar + GTM (client + server-side where applicable)
• Ensure key events/conversions are tracked correctly in GA4
• Run tracking QA after releases and ahead of key moments; troubleshoot discrepancies
  
  

SEO:

• Lead on the SEO agency management and coordination between Tech and global (scope, timelines, deliverables, performance follow-ups)
• Follow up on SEO roadmap and ensure all optimizations are done
• Conduct continuous audits
• Align closely with HQ on SEO initiatives and governance
• Monitor Search Console (indexing, coverage, errors, performance)
  

FEED MANAGEMENT:

• Manage feed agency to ensure feed health and compliance
• Ensure custom labels are regularly updated (novelties, best sellers, priorities)
• Create key-moment custom labels (Ramadan/Eid, Festive, launches, gifting, etc.)
  
  

WEBSITE APPS:

• Ensure optimum efficiency of websites apps
• Manage subscriptions and payments
  
  

DEVELOPMENT ROADMAP:

Lead on all websites enhancements and localizing the global development roadmap to suite our platform.

Responsible of setting and managing all website trackers

WEBSITE DIGITAL SHELF:

• Own all website content uploads on Shopify Plus (homepage, banners, landing pages, navigation) in alignment with the marketing calendar
• Ensure timely product listing and pricing upload
• Update VM/digital shelf monthly (or as needed) based on launches and key moments
• Continuously improve PLPs/PDPs (content, UX, discoverability, conversion drivers)
  
  

CHALHOUB RETAINER MANAGEMENT:

Lead on timelines of implementation

UTM testing for all new functionalities

Ticket management, websites bugs and over all website housekeeping

OPERATIONS:

• Operations (UAE & KSA)
• UAE:order fulfillment, stock and pricing execution
• KSA:coordinate stock uploads
  
  

Carryo management

• Ensure daily orders fulfillment via Carryo
• Manage all orders returns, in coordination with the WH and last mile team
  
  

STOCK MANAGEMENT

• Forecast for all products, samples, GWPs etc.
• UAE & KSA weekly replenishment
• Proactively flag OOS risks, low stock cover, blocked SKUs, and launch readiness gaps
  
  

UAE + KSA PRICING MANAGEMENT

REPORTING:

Report on website performance with Tech and SO KPI’s

Set and track monthly targets: revenue/sales, orders, sessions/traffic, CR, AOV (results, insights, actions, risks)

Build website strategy presentation(s) as required

BUDGET

• Manage budgets for development agency, SEO agency, and feed agency
• Track spend vs scope, ensure delivery quality, and flag budget risks early
• Set website targets in collaboration with the commercial team.
• Tracking of monthly SO

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