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Senior CRM Marketing Executive

Talentmate

United Arab Emirates

19th January 2026

2601-2061-52

Job Description

The challenge

Youre here to build CRM journeys that move numbers—where a poorly timed message kills conversions, where generic content gets ignored, and where broken workflows leak revenue at scale. Youll design systems that work across millions of traders, run experiments that prove what works, and make calls when creative ideas dont match the data.

This isnt campaign management. Its building the systems that drive lifetime value.

AI can personalize messages and predict churn. Only you can design the journeys that turn predictions into revenue, interpret test results when theyre messy, and balance compliance constraints with what actually converts.

Why this matters

Derivs mission is Trading for Anyone, Anywhere, Anytime. Millions of traders, around the clock. Your CRM work determines whether first-time visitors become active traders, whether dormant users come back, and whether high-value traders stick around.

Youre not supporting marketing. Youre building the systems that drive conversion, retention, and revenue at scale.

Why Deriv

Real impact at scale. Your journeys reach millions of traders. Youll see how your work affects conversion rates, revenue, and retention with real numbers, not vanity metrics.
AI-driven personalization that works. Were building AI to handle predictive triggers, dynamic content, and churn prevention—so you focus on designing journeys and interpreting results. Youll also help decide what we automate next.
Build systems, not campaigns. Youll create scalable CRM frameworks that work across products and markets. Not one-off sends that break when you need to adapt them.
Test and learn fast. Youll run experiments, analyze results, scale what works, and kill what doesnt. Data tells you what to do next.

What youll do

Design CRM journeys that perform. Youll build acquisition and lifecycle journeys with clear goals and hypotheses. Youll improve key funnel stages like signup drop-offs, verification friction, deposit abandonment, and inactive users. You focus on initiatives that deliver measurable business impact, not one-off campaigns.
Build scalable CRM solutions. Youll design CRM programs that work today and scale for the future. Youll use HubSpot to build advanced solutions including complex workflow automation, custom properties and objects, API integrations, and attribution and performance reporting. Youll use the CRM migration as an opportunity to improve how journeys work, not just replicate old setups.
Test, learn, and optimize. Youll analyze data to identify patterns and opportunities. Youll design and run A/B tests within HubSpot. Youll use attribution and performance data to clearly show what worked and why. Youll scale successful ideas and quickly move on from underperforming ones.
Use AI to scale personalization. Youll launch AI-driven triggers for acquisition and retention. Youll apply predictive insights and dynamic personalization to improve engagement. Youll build personalized journeys that increase lifetime value, especially for high-intent and high-value users.
Manage multi-channel CRM. Youll plan and optimize journeys across email, push notifications, in-app messaging, and WhatsApp/Telegram. Youll ensure messages are timely, relevant, and behavior-based.
Balance performance and compliance. Youll ensure all CRM activity meets regulatory requirements. Youll turn compliance constraints into thoughtfully designed, effective journeys.
Flag what slows you down. When youre stuck doing manual work—data exports, repetitive workflow builds, approval bottlenecks—you tell us. Wed rather automate it than watch you waste time on it.

Who you are

You have solid CRM experience. 3+ years in CRM, lifecycle marketing, or marketing automation (B2C preferred). You know how to build journeys that drive results.
You know HubSpot inside out. Strong hands-on experience with HubSpot. You can build complex workflows, custom properties, and integrations.
You understand automation and attribution. Experience with behavior-based automation, custom events and workflows, and revenue attribution and reporting.
Youve worked with multi-channel campaigns. Exposure to mobile and real-time channels like push notifications, WhatsApp, and in-app messaging.
Youre comfortable with data and testing. You work with data, run experiments, and collaborate with cross-functional teams to get things done.
You balance strategy with execution. You think strategically but also build the actual workflows. You dont just plan—you ship.
You think in journeys, not campaigns. You care about the full customer lifecycle, not just individual sends. You judge ideas by their impact on conversion, revenue, and retention.

The honest reality

This is demanding work. Youll manage multiple journeys across different user segments and channels. Not every test will win. Some creative ideas wont match what the data says. Youll build workflows that need constant optimization as user behavior changes.

CRM at scale means dealing with compliance constraints that limit what you can say, technical limitations that affect what you can build, and cross-functional dependencies that slow things down. Youll need to design around these constraints while still hitting targets.

But youll build systems that drive revenue and retention for millions of traders. Youll see your experiments move conversion rates. And youll create frameworks that make the entire CRM function more effective.

If you want to send templated emails on a fixed schedule, this isnt it. But if you want to build data-driven CRM systems that scale—keep reading.

Job Details

Role Level:	Mid-Level	Work Type:	Full-Time
Country:	United Arab Emirates	City:	Dubai
Company Website:	https://www.deriv.com/careers	Job Function:	Business Development
Company Industry/ Sector:	Financial Services

What We Offer

About the Company

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