Senior Copywriter

Department: Brand Studio

Employment Type: Full Time

Location: UAE

Reporting To: Nurah Rashed

Description

About Tabby

Tabby helps users take control of their finances by offering flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with global brands like H&M, Adidas, and IKEA, we provide a seamless shopping experience, giving customers the freedom to shop smarter and save more.

About The Role

We’re looking for a Senior Copywriter to join our Marketing team and lead creative copy across our product marketing campaigns. In this role, you’ll craft clear, engaging messaging for financial products like **Tabby Card**, making complex finance concepts easy to understand, relatable and creatively compelling.

You’ll play a key role in shaping copy across emails, push notifications, in-app communications, and product launches, ensuring everything is customer-centric, strategically sound, and aligned with Tabby’s brand voice.

Key Responsibilities

• Write high-impact, on-brand copy for ongoing marketing campaigns across multiple channels from product launches to activations
• Translate complex financial products into simple, clear and engaging messaging that customers instantly understand
• Bring creativity and personality to financial copy, making money feel approachable and aligned with Tabby’s tone
• Craft compelling in-app notifications that drive engagement, actions, and product discovery
• Stay up to date with product marketing trends, money app content and customer engagement best practices, applying insights to optimize performance
• Collaborate closely with designers, marketers and product teams to ensure messaging and visuals work together seamlessly
  
  
  

Skills, Knowledge & Expertise

• You have 3-4 years of experience in English copywriting, preferably within a fintech, bank, e-commerce, or tech environment.
• You’re a creative thinker with a knack for turning complex topics into simple, everyday content that helps and delights customers at the same time
• You have a solid understanding of writing for different digital platforms (Emails, Push Notifications, in-app).
• You can collaborate with designers and marketing teams to ensure cohesive campaign execution.
• You’re highly organized, detail-oriented, and can manage multiple projects under tight deadlines.
• You understand the importance of data and can adapt copy based on performance metrics to optimize results.
  
  
  

The application process includes an interview with our Content Manager and Brand Manager, a copywriting assessment, and a final interview with our Head of Marketing.

This role is ideal for a talented copywriter who thrives in a fast-paced environment and is excited to contribute to Tabby’s mission of empowering users to shop smarter and manage their finances effectively.

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