senior content editor

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Al Tayer Insignia | Senior Content Editor – Harvey Nichols & Beauty

The Senior Content Editor Harvey Nichols & Beauty leads the content strategy and style guidelines, whilst overseeing the copy produced by the Content Editor. They collaborate with creatives, marketing and key stakeholders across the business to concept and create engaging, consumer-centric content that is relevant to the target consumer. As a brand guardian, they will uphold and interpret the seasonal campaign direction through all marketing initiatives.

To ensure the tone of voice for Harvey Nichols & Beauty is adhered to and the delivery of rich content is on-brand, on-time and as briefed.

 

Strategic Roles and Responsibilities

• Lead the Style Guide and Tone of Voice development across all retail brand portfolio
• Develop a glossary input and translation repository enhancements

• Oversee the delivery and implementation of our brand tone of voice across all communication platforms, from marketing activities (newsletters, social media, CRM and other marketing operations), PR (press releases, events invitations) to homepages
• Review and sub content and communications created by the content editor to ensure all content reaches the necessary high standards
• Translate the vision of the brand, mood and imagery for each campaign into written form.
• Work closely with the creative team to ensure a user-friendly and on-brand experience across all outputs
• Lead the editorial calendar
• Analyse industry best practices with knowledge of SEO
• Collaborate on branded content proposals and execution with multiple stakeholders in the business
• Brief and supervise content editor on all relevant content projects
• Act as an ongoing creative brand guardian from a tone of voice perspective
• Produce copy for actioned / ad-hoc projects as required by the business