Senior Business Analyst (Customer) 17M26

A Senior Business Analyst (Customer) plays a crucial role in understanding and enhancing customer experiences and driving business initiatives toward success. This position involves analyzing business processes, identifying opportunities for improvement, and developing solutions that align with the company’s customer-centric strategies. The ideal candidate will deeply understand customer needs and behaviors, and possess the analytical skills necessary to interpret data and develop actionable insights. As a Senior Business Analyst, you will collaborate with cross-functional teams, including marketing, sales, IT, and customer service, to develop and implement effective strategies that enhance customer satisfaction and loyalty. This role is instrumental in ensuring that the organization remains competitive and customer-focused by delivering valuable insights and recommendations based on data-driven analysis.

Responsibilities

• Analyze business strategies to align with customer expectations and company goals.
• Conduct detailed analysis of customer data to derive actionable insights.
• Collaborate with marketing teams to develop customer-centric campaigns.
• Facilitate workshops with stakeholders to define and prioritize business needs.
• Develop and implement business solutions to improve customer satisfaction.
• Document and communicate business requirements to technical teams.
• Assess the effectiveness of existing business processes related to customer experiences.
• Provide direction and guidance for optimizing customer interaction channels.
• Create detailed reports and presentations for senior management review.
• Lead initiatives for customer feedback analysis to identify improvement areas.
• Maintain up-to-date knowledge of industry trends affecting customer engagement.
• Ensure compliance with regulatory requirements in all customer-related processes.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field required.
• Minimum of 5 years experience as a Business Analyst or similar role.
• Strong analytical skills with the ability to interpret complex customer data.
• Proven track record in developing strategies that enhance customer experience.
• Excellent communication skills both written and verbal required.
• Proficiency in business analytics software and customer relationship management tools.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.