Senior Brand Marketing Manager 22J25

The Senior Brand Marketing Manager is a key leadership role responsible for steering comprehensive brand strategies and initiatives that enhance brand loyalty, visibility, and overall market presence. This role requires a strategic thinker with a robust background in marketing and branding, coupled with the capability to drive creative vision and execute campaigns effectively. The successful candidate will lead a team of marketing professionals to craft compelling narratives and experiences that resonate with target consumers. They must possess exceptional communication and analytical skills, enabling them to understand consumer insights and translate them into successful marketing strategies. The Senior Brand Marketing Manager will collaborate closely with cross-functional teams, including sales, product development, and digital marketing, to ensure all efforts align with the overarching business objectives.

Responsibilities

• Develop and implement comprehensive brand strategies that align with company objectives.
• Lead and inspire a team of marketing professionals to achieve performance goals.
• Analyze market trends and consumer insights to guide strategic decisions.
• Oversee the creation of marketing materials and campaigns across all channels.
• Collaborate with cross-functional teams to ensure brand consistency and strategy alignment.
• Evaluate and measure the effectiveness of marketing campaigns and make recommendations.
• Manage the marketing budget to ensure optimal resource allocation and ROI.
• Identify opportunities for new brand initiatives and partnerships.
• Develop KPIs to track brand performance and guide future marketing efforts.
• Report on brand performance metrics to senior management on a regular basis.
• Stay updated with industry trends and competitor activities to maintain brand relevancy.
• Ensure all brand communications adhere to legal and regulatory requirements.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of 7 years of experience in brand management or marketing roles.
• Strong leadership skills with experience managing diverse marketing teams.
• Proven track record of developing successful brand strategies and campaigns.
• Excellent communication and interpersonal skills to collaborate effectively.
• Analytical mindset with the ability to interpret data and drive insights.
• Experience in digital marketing and social media strategy is preferred.