Senior Associate Ad Solutions 3 Months Maternity Cover

Role Overview

The Advertising Operations Associate is responsible for tracking, reporting, and generating insights for all advertising campaigns on Mumzworld.com. This role ensures campaigns are documented, measured, and reported in a way that supports the sales process and provides vendors with structured post-campaign reporting.

Key Responsibilities

Campaign Data & Tracking

• Document campaign deliverables, timelines, and formats in tracking systems.
• Maintain and monitor the ad inventory calendar (booked vs. executed).
• Collect campaign execution evidence (screenshots, placements, links).
  
  

• Track performance metrics including impressions, clicks, engagement, and
• sales uplift (where applicable).
• Prepare structured end-of-campaign reports for vendors with KPIs, visuals,
• and delivery summaries.
• Deliver weekly/monthly internal reports comparing booked vs. executed
• campaigns.
• Provide insights and recommendations for campaign optimizations.
  
  

• Equip the sales team with campaign insights and reports to demonstrate ROI
• to vendors.
• Support sales pitches and renewals with data-driven learnings.
  
  

• Standardize campaign reporting templates and tracking dashboards.
• Maintain organized reporting archives for reference and benchmarking.
• Support competitive analysis to feed into sales strategies.
• Timely Reporting – % post-campaign reports sent within 5 working days.
• Revenue Tracking Accuracy – % campaigns with complete performance documentation.
• Insights Delivered – Avg. number of recommendations per campaign.
• Inventory Accuracy – % accuracy of booked vs. executed ad placements.
  
  

• Timely Reporting – % post-campaign reports sent within 5 working days.
• Revenue Tracking Accuracy – % campaigns with complete performance
• documentation.
• Insights Delivered – Avg. number of recommendations per campaign.
• Inventory Accuracy – % accuracy of booked vs. executed ad placements.
  
  

• 3-5 years of experience in advertising operations, digital marketing, media planning, campaign management, or performance reporting, ideally within e-commerce, retail, marketplaces, or digital agencies.
• Hands-on experience with campaign tracking, reporting, analytics, or ad operations processes.
• Familiarity with advertising metrics such as impressions, CTR, conversions, engagement, and sales uplift.
• Experience working with ad dashboards, report generation tools, Excel/Google Sheets, or analytics platforms.
• Previous experience documenting campaign executions is an advantage.
• Experience coordinating with cross-functional teams such as Sales, Marketing, or Content is beneficial.
  
  

• Bachelor’s degree in Marketing, Business, Media, Communications, or a related field.
• Strong proficiency in Excel/Google Sheets, especially pivot tables, charts, and formula-based analysis.
• Comfortable interpreting data and converting it into clear, actionable insights.
• Excellent organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail, especially in tracking deliverables and ensuring reporting accuracy.