Senior Analyst Media Relations

Job Description

• Strategic Media Leadership
• Act as a trusted strategic advisor to the Public Relations Director on media positioning, reputational risks, and emerging media trends impacting the healthcare sector.
• Identify strategic storytelling opportunities that strengthen Dubai Health’s positioning as an integrated academic health system and a trusted public institution.
• Media Relations & Thought Leadership
• Own and manage high-level relationships with Tier-1 local, regional, and international media, editors-in-chief, senior journalists, and broadcast producers.
• Proactively support the positioning of Dubai Health leaders and subject-matter experts as credible thought leaders through interviews, op-eds, expert commentary, and exclusive features.
• Lead the pitching of complex, high-impact stories, including policy initiatives, clinical excellence, innovation, research, and humanitarian programs.
• Executive & Spokesperson Enablement
• Provide end-to-end media advisory support to executives and designated spokespeople, including strategic messaging, interview framing, narrative development, and risk assessment.
• Draft and oversee executive-level briefing packs, Q&A documents, scenario-based messaging, and reactive holding statements.
• Support coaching of spokespeople on media confidence, clarity, and consistency, ensuring alignment with Dubai Health’s tone, values, and brand promise.
• Crisis & Reputation Management
• Play a central role in crisis communication planning and execution, including media response strategies, escalation protocols, and stakeholder coordination.
• Anticipate reputational risks through media monitoring, issue tracking, and sentiment analysis, providing early warnings and mitigation recommendations.
• Support the development and regular updating of crisis playbooks, media response templates, and spokesperson guidelines.
• Content & Campaign Integration
• Collaborate closely with internal communications, marketing, and brand teams to ensure integrated messaging across channels.
• Support major campaigns, announcements, and launches, ensuring media narratives are embedded from the outset.
• Review and guide the development of press materials, speeches, opinion pieces, and communication assets to ensure accuracy, impact, and strategic coherence.
• Media Intelligence & Performance Measurement
• Oversee comprehensive media monitoring and analysis across print, broadcast, digital, and social platforms.
• Translate media data into strategic insights, including reputation trends, share of voice, message pull-through, and leadership visibility.
• Prepare executive-level reports and dashboards with clear recommendations to inform decision-making and communication strategy refinement.
• Stakeholder & Partner Management
• Act as a key liaison with Dubai Media Office, external agencies, and strategic partners, ensuring alignment, quality, and timely delivery.
• Lead media-related agency briefings, evaluate outputs, and ensure deliverables meet strategic and reputational standards.
• Coordinate media engagement for high-profile events, official visits, forums, and conferences involving senior leadership.
• Governance, Quality & Compliance
• Ensure all media engagement adheres to organizational policies, cultural sensitivities, regulatory frameworks, and government communication standards.
• Contribute to the development and enforcement of media governance frameworks, approval processes, and spokesperson protocols.
• Team Leadership & Capability Building
• Mentor and guide junior media relations team members, providing hands-on coaching, feedback, and quality control.
• Support talent development by sharing best practices, building media relations playbooks, and contributing to training initiatives.
  
  

Qualifications

Bachelor’s degree in communications, Public Relations, Journalism, or a related field.

6 - 8 years of experience in Media relations, public relations, or a related role.

Job Category

Administration

Required Nationality

UAE Only

Monthly Salary

Unspecified

Schedule-Time

Full time

Job Posting

07/07/2026

Unposting Date

06/08/2026

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