Search Engine Marketing SEM Specialist

We are looking for a results-oriented Search Engine Marketing (SEM) Specialist to join our digital marketing team. In this role, you will manage and optimize paid search campaigns across platforms like Google Ads, Bing Ads, and YouTube, while collaborating with SEO and analytics teams to drive measurable growth.

The ideal candidate is highly analytical, creative, and passionate about leveraging search data to improve performance, lower acquisition costs, and increase ROI.

Key Responsibilities

• Plan, execute, and optimize paid search (PPC) campaigns across Google and Bing.
• Conduct keyword research, audience segmentation, and ad copy testing.
• Manage campaign budgets and bids to maximize ROI and achieve performance KPIs.
• Analyze campaign data to identify trends, insights, and optimization opportunities.
• Collaborate with the SEO, content, and design teams to ensure consistent messaging and brand alignment.
• Create detailed performance reports and communicate insights to stakeholders.
• Stay current with SEM industry trends, platform updates, and best practices.
  
  

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 2–4 years of experience managing paid search campaigns (Google Ads and/or Bing Ads).
• Strong understanding of keyword strategy, bidding, and quality score optimization.
• Proficient with Google Ads, Google Analytics, and keyword research tools (e.g., SEMrush, Ahrefs).
• Excellent analytical skills and attention to detail.
• Strong written communication and copywriting abilities.
  
  

• Experience with display, video, or remarketing campaigns.
• Familiarity with conversion tracking, GTM, and A/B testing.
• Google Ads and Google Analytics certifications.
• Knowledge of SEO fundamentals for holistic search marketing strategies.
  
  

• Competitive salary and performance bonuses.
• Flexible remote or hybrid working options.
• Ongoing professional development and certification support.
• A collaborative, data-driven, and growth-focused team culture.