Salesforce Administrator

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

This role is not available in the US. If you apply and are located in the US, you will be automatically rejected.

Goodway Group is seeking a Business Operations System Administrator to own and evolve our Salesforce CRM and business intelligence capabilities. You’ll play a key role n enabling scalable growth by integrating systems, optimizing tools, and surfacing the insights leadership needs to make confident decisions.

Outcomes You Will Drive

Systems

• Manage and technically administer Goodway Group’s business systems (with a primary focus on Salesforce)
• Assess, advise, prioritize, and re-configure business systems to drive best practices that maximize the value of the tech stack to best support current and future-state org needs
• Lead business system integration across the org-wide tech stack
• Optimize and automate CRM and related process flows and tools
• Enable and empower users to get the most out of the tools through training, documentation, and support
  
  

Data

• Build, manage, and support the process and cadence of Business Intelligence KPI updates for the organization
• Compile and deliver timely, relevant business intelligence reporting and dashboards that help leadership identify trends, track KPIs, and make data-driven decisions
• Optimize and automate BI processes
  
  

What You Will Do

Systems Integration

• Ensure Salesforce processes function smoothly within the platform and across integrated systems
• Collaborate with cross-functional teams to understand, develop, and implement creative process and tool solutions between and among existing systems
• Partner with stakeholders to drive implementation and adoption of organizational business systems to maximize the value of the tech stack (CRM, ERP, Media Management Platform)
• Manage technical project planning and external consulting relationship(s) in partnership with operational leadership to support prioritized initiatives
  
  

Optimization

• Optimize CRM and apps for current and future-state org requirements
• Develop and implement custom scripts, workflows, and other automations to increase process efficiency, improve system functionality, and meet business needs
• Lead process reviews and integration of AI and future automation technology
• Collaborate with stakeholders to gather requirements and design tailored solutions within sales and client systems
  
  

Administration

• Serve as the primary point of contact for CRM inquiries and issues
• Manage data within CRM and conduct regular audits to ensure system data integrity and compliance
• Perform system updates, troubleshoot issues, and ensure optimal performance of CRM
• Stay current with system updates, releases and new features and identify opportunities to enhance system capabilities
• Manage user access and roles in partnership with IT and Information Security and Compliance teams
• Maintain process and system documentation
• Assist with SOC2 supporting documentation for annual audit compliance
  
  

Business Intelligence

• Work with leadership team and cross-functionally to create and manage our Business Intelligence KPIs and corresponding review process
• Develop reporting and analytics designed to drive data-based decision making and innovative solutions
• Optimize and automate BI processes to ensure actionable and meaningful data is being surfaced to the right leaders at the right time
  
  

Who You Are

• You hold the Advanced Administrator Salesforce credentials along with extensive experience working in the Sales Cloud
• You are proficient in Salesforce custom record types, fields, forms, roles and permissions, page layouts, searches and reports, and data architecture
• You have a growth mindset and love problem solving and critical thinking
• You have strong project management abilities and are comfortable working on multiple complex projects simultaneously
• You have a strong understanding of sales and marketing processes and how those processes are managed in technical environments
• You have developed analytical skills that allow you to identify trends and interpret complex systems and data
• You are a collaborator who is comfortable working with cross-functional teams and balancing stakeholder system requirements
• You have excellent verbal and written communication skills and can effectively communicate technical information to audiences of all backgrounds
• You’re highly adaptable and organized, with strong time management, troubleshooting, and prioritization skills
  
  

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

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