Sales Team Lead

About Pemo

Pemo is a spend management platform for SMEs across MENA, headquartered in DIFC, Dubai. Finance teams use Pemo for corporate cards, expense automation, bill pay, and accounting integrations in one place. We serve customers across the UAE and we are scaling from $10M ARR towards $100M ARR. This role is a core part of how we get there.

The role

We are hiring a Sales Team Lead to run our Mid-Market squad of Account Executives and take it to a US SaaS standard of execution - the best sales team in the UAE, and one that would hold its own anywhere. This is a player-coach role: you carry your own quota and you own the team's number. The team runs well on inbound today; the job is to build a real outbound muscle on top of it. You report to the CRO and work daily with your AEs, plus Marketing and Customer Success on lead flow and handover quality.

We are building a very lean team. We would rather have one person doing the work of five - and pay the OTE that reflects it - than five people doing the work of one. This is not a role for someone who needs direction. You will set the bar, and you will be expected to raise it every quarter.

What you will do

• Carry a personal quota and lead from the front - your pipeline and your closed deals set the standard for the team
• Own the team number for a squad of 4 Account Executives, and grow the squad through hiring - you recruit, ramp, and cut time-to-first-deal for every new AE
• Build the team's outbound motion from the ground up: territory and account planning, sequencing, outbound targets per rep, and the discipline to hit them alongside inbound
• Run a relentless coaching cadence - review TLDV call recordings weekly, give direct feedback on every rep every week, and run pipeline reviews and deal strategy sessions that measurably move win rate and deal velocity
• Build and maintain the playbook for discovery, demo, negotiation, and outbound, and keep it current as the market shifts
• Own forecast accuracy: a clean, defensible number to the CRO every week, with CRM hygiene enforced before it becomes a forecast surprise
• Partner with Marketing on lead quality and with Customer Success on handover, closing the loop on both
  
  

• 5+ years in B2B SaaS or fintech sales with a consistent record of beating individual quota - you have carried a number recently and you still love it
• 2+ years leading or coaching AEs, with proof that your coaching changed rep behaviour and results, not just calendars
• Hands-on outbound experience: you have built or scaled an outbound motion yourself and can teach it, not just talk about it
• Structured coaching practice - call reviews, deal strategy, pipeline reviews - as a weekly operating system, not an occasional event
• Rigorous CRM-driven forecasting and pipeline management
• Full professional English; you operate autonomously and communicate crisply upward and downward
  
  

• Experience selling to Finance buyers (CFOs, Finance Controllers, founders) at SMEs and mid-market companies
• Experience hiring and ramping AEs from scratch in a high-growth environment
• Proficiency in Arabic or Hindi/Urdu
• Familiarity with Pemo's competitive set in MENA
  
  

• Competitive base and uncapped variable, tied directly to the pipeline and revenue you generate, paid in AED
• Health insurance for you and your dependants
• Hybrid working from DIFC, Dubai
• A direct line to the CRO, real ownership of the mid-market motion, and the mandate to build the team your way
• The chance to build the benchmark sales team in the region as we scale from $10M to $100M ARR
  
  

• 30-minute intro with People
• 60-minute conversation with the CRO
• Coaching exercise: review a real call recording and walk us through your feedback
• Panel with sales leadership and one cross-functional partner
• Offer