Sales Team Lead

We are looking for a high-performing Field Sales Team Lead who will both lead a team of field executives and personally drive outbound sales, owning revenue, activation quality, and deep SME community engagement. This role is hands-on: you sell, you coach, and you scale high-quality merchant acquisition across key UAE clusters.

About the Role

As the Field Sales Team Lead, you’ll build and run a high-velocity outbound engine focused on acquiring and activating SMEs across key F&B, retail, and service corridors. You will be accountable for your own sales quota as well as your team’s performance — blending leadership, strategic execution, and on-ground selling.

Core Responsibilities

1. Lead & Scale a High-Performing Field Sales Team

• Recruit, coach, and manage Field Sales Executives across priority SME clusters.
• Run daily planning: territory mapping, routing, and on-ground presence.
• Set weekly revenue-driven KPIs and ensure consistent field execution.

2. Own Outbound Sales — Personally Sell & Drive Team Results

• Carry an individual quota and close merchants directly through outbound and on-ground activity.
• Drive team performance across acquisition, revenue per merchant, multi-device setups, and add-on conversion.
• Build merchant referral loops and community-led sales motions.
• Expand presence across key F&B clusters, retail corridors, local supplier networks, and niche SME communities. ← added exactly as requested

3. Deliver High-Quality Merchant Activation

• Execute and enforce a consultative sales process: needs assessment, in-person demos, multi-device positioning, and upselling loyalty/table pay.
• Ensure seamless handover to Customer Success & Onboarding.

4. Pipeline & CRM Excellence

• Maintain impeccable personal and team CRM hygiene: stages, activities, forecasting, conversion tracking.
• Use dashboards to coach performance and identify weekly improvement areas.
• Partner with RevOps to optimize workflows and reporting.

5. Field Strategy & Market Intelligence

• Evaluate cluster-level performance and redeploy resources based on foot traffic, seasonality, and conversion data.
• Track competitor activity and share insights with Product, Marketing, and Commercial leads.

6. Cross-Functional Alignment

• Coordinate with Marketing on local activations, referral campaigns, and community events.
• Support Partnerships on land-and-expand motions driven via partner channels.
• Align with Finance on revenue targets, incentives, and productivity metrics.

Key KPIs

• Individual & team monthly activation revenue
• Outbound conversion rate
• Multi-device + add-on penetration
• CRM pipeline quality & forecast accuracy
• Referral and community-led lead generation
• Time-to-activation (with CS/Onboarding)

Requirements

Experience

• 4–6+ years in field/outbound sales, SME acquisition, or commercial roles.
• 2+ years leading or supervising sales teams.
• Background in fintech, POS, SaaS, payments, or F&B/retail/services ecosystems is a plus.
• Demonstrated success growing quota-carrying field teams and hitting consistent activation targets.

Skills & Competencies

• Strong leadership presence with the ability to coach, motivate, and maintain high accountability.
• Deep understanding of UAE SME clusters and community-driven sales dynamics.
• Excellent communication, negotiation, and consultative selling skills.
• Data-driven, CRM-fluent, and comfortable managing KPIs.
• Thrives in an energetic, street-level commercial environment.