sales supervisor

Job Category

FMCG (food)

Job Description

To develop profitable new business, grow the existing customer base, and execute business development plans within the assigned geographical area through effective supervision, coaching, and support of the sales team. The role is responsible for driving sales and collection targets, managing distribution, improving route productivity, and ensuring effective execution of sales and brand activation activities.

Tactical

• Support the execution of sales strategies and business development plans within the assigned territory.
• Contribute to achieving territory growth through new customer acquisition and expansion of the existing customer base.
• Support launch plans for new products within assigned channels and outlets.
• Monitor market developments and customer trends to support business growth opportunities.
• Assist in implementing promotional and brand activation initiatives within the market.
  
  

Operational (Core)

• Set and monitor weekly and monthly sales targets for all SKUs within the assigned territory.
• Ensure team achievement of sales and collection targets.
• Oversee route operations to ensure efficient market coverage and productivity.
• Ensure adherence to company pricing, distribution, and merchandising policies.
• Support execution of core work including delivery, merchandising, POSM placement, and backroom management.
• Lead resolution of customer service, operational, and logistics issues within the territory.
• Build and maintain strong relationships with customers through regular market visits and business reviews.
• Track and report collections versus assigned targets.
• Monitor and control display agreement costs and route-related expenses within approved budgets.
  
  

Operational (General)

• Prepare and submit daily, weekly, and monthly sales and territory performance reports.
• Maintain accurate records of sales activities, customer visits, collections, and market feedback.
• Coordinate with internal departments to ensure smooth execution of sales operations.
• Support special projects, promotions, and other commercial activities as assigned.
• Assist in budget tracking, reconciliation, and outlet-level allocation monitoring.
  
  

People Management

• Supervise, guide, and support Store Development Marketers / Merchandisers and field team members.
• Set SMART objectives and communicate performance expectations clearly to team members.
• Conduct regular coaching, route ride shadowing, and on-the-job training sessions.
• Review team performance regularly and take corrective action where required.
• Conduct performance development reviews (PDRs) for direct reports as per company timelines.
• Provide recognition, motivation, and developmental feedback to enhance team performance.
• Support development of individual team members through structured development plans.
  
  

Skills

Education and Certification

• University or College graduate preferred
• Valid UAE Driving License
  
  

Minimum Experience & Skills

• Minimum 6+ years of sales experience, preferably in FMCG
• Strong knowledge of sales operations, route planning, and distribution management
• Good computer knowledge including MS Office
• Strong analytical, mathematical, planning, and organizing skills
• Strong negotiation and sales closing ability
• Ability to work under pressure and handle multiple tasks
• Positive attitude and mature, professional behavior
• Fluency in English with excellent communication skills; Knowledge of Arabic, is an added advantage
  
  

About The Business

We, Unitra Mets Group, are a dynamic and professional conglomerate, recognized as one of the fastest-growing Red Bull distributors in the Middle East and Africa, Asia has achieved a leading market status for Red Bull, ranking as the 4th largest per capita consumption market globally, operating under the umbrella of Mezzan Holding Co.

Mezzan Holding Co. Is a Prominent Food, Healthcare, And Consumer Conglomerate In The Middle East, Boasting a Distinguished Heritage Spanning Over 75 Years. With Its Headquarters In Kuwait, Mezzan Holding Co. Has Direct Operations In Kuwait, UAE, Qatar, Saudi Arabia, Iraq, And Jordan, And

■ Employs 8,500 individuals from over 50 nationalities

■ Distributes more than 34,000 Stock Keeping Units (SKUs)

■ Provides over 100,000 meals daily in Kuwait, Qatar, and the UAE through its catering services

■ Operates 130,000 square meters of food, beverage, and FMCG manufacturing facilities in Kuwait, Qatar, and the UAE

■ Represents some of the most renowned names in the FMCG and healthcare sectors

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