Sales Merchandiser - Home Appliances

The role of a Sales Merchandiser - Home Appliances entails a dynamic and multifaceted approach to promoting and selling home appliance products. As a bridge between the company and the retail outlets, the sales merchandiser ensures that the brand's products are optimally displayed to attract consumer interest and drive sales. The position extends beyond simply stocking shelves; it involves strategizing display presentations and executing marketing initiatives to achieve sales targets. The sales merchandiser must possess a keen understanding of consumer behavior and market trends to tailor their approach accordingly. Additionally, building and maintaining positive relationships with retail partners is crucial to ensure favorable product positioning and increase the brand's visibility. This role fosters a collaborative environment as it requires effective communication with both the internal sales team and external retail store staff to optimize in-store promotions and product placement strategies.

Responsibilities

• Develop and implement merchandising strategies to maximize product visibility.
• Build strong relationships with retail partners to foster brand loyalty.
• Monitor inventory levels to ensure optimal stock availability at outlets.
• Collaborate with the sales team to achieve monthly and quarterly sales targets.
• Conduct regular store visits to evaluate display standards and product presentation.
• Analyze sales data and market trends to tailor merchandising efforts accordingly.
• Train retail staff on product knowledge to enhance consumer buying experience.
• Coordinate with marketing teams for promotional events and campaigns.
• Collect and provide feedback on consumer behavior to refine marketing strategies.
• Maintain awareness of competitor activities and market conditions related to home appliances.
• Report regularly to management on sales progress and merchandising successes or challenges.
• Facilitate effective communication between company headquarters and retail outlets.

Requirements

• Proven experience in sales or merchandising, preferably in home appliances.
• Strong understanding of retail operations and consumer buying patterns.
• Excellent communication skills and ability to build solid relationships with store managers.
• Ability to adapt quickly to changing market conditions and retail environments.
• Proficient with data analysis tools to interpret sales data and inform strategies.
• Willingness to travel frequently to visit retail stores and attend meetings.
• Possess a valid driver's license and reliable transportation for store visits.