Sales & Marketing Manager 27N25

The Sales & Marketing Manager is a pivotal role responsible for driving business growth through strategic marketing initiatives and achieving sales targets. This position requires a dynamic and experienced leader who can design and implement successful sales strategies and manage marketing campaigns that enhance brand presence and reach. The ideal candidate will possess a blend of creative thinking, strategic insight, and hands-on execution skills to engage customers and expand market share effectively. This role demands excellent communication and leadership abilities to motivate a cross-functional team and work closely with senior management to align marketing strategies with business objectives. The Sales & Marketing Manager must also have proficient analytical skills to interpret market trends, evaluate the effectiveness of different sales and marketing strategies, and make data-driven decisions to optimize performance.

Responsibilities

• Develop and implement comprehensive sales strategies to achieve business targets effectively.
• Lead and oversee the marketing team to drive brand awareness initiatives and campaigns.
• Analyze market trends and customer insights to inform sales and marketing strategies.
• Establish and manage relationships with key clients and strategic partners.
• Design and execute innovative marketing campaigns across digital and traditional channels.
• Monitor and report on sales performance metrics to senior leadership regularly.
• Direct product development initiatives to ensure alignment with market demands and trends.
• Manage budget allocations for sales and marketing activities to optimize resource utilization.
• Collaborate with cross-functional teams to align sales and marketing strategies with company goals.
• Organize sales training and workshops to enhance the skills of the sales team.
• Conduct competitive analysis to identify opportunities for new product development and market expansion.
• Maintain compliance with industry regulations and best practices in sales and marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in sales and marketing, with 2 years in a managerial role.
• Proven track record of achieving sales targets and delivering successful marketing campaigns.
• Excellent communication and interpersonal skills to lead and motivate teams effectively.
• Strong analytical skills to interpret data and make informed strategic decisions.
• Proficiency in using CRM software and other digital marketing tools.
• Demonstrated ability to manage budgets and allocate resources effectively.