Sales Manager - FMCG 27O25

We are seeking an experienced and driven Sales Manager to join our dynamic team within the fast-moving consumer goods (FMCG) sector. As a Sales Manager, you will play a pivotal role in steering the sales strategies and initiatives that drive our business growth and success. You will oversee a team of motivated sales representatives, ensuring they meet and exceed sales targets. Your strategic thinking and leadership skills will be essential for developing key relationships with retailers and distributors, expanding market reach, and maximising revenue. If you thrive in a fast-paced environment and have a passion for the FMCG industry, we would love to hear from you.

Responsibilities

• Develop and implement effective sales strategies to achieve company goals.
• Lead, coach, and mentor a high-performing sales team to meet targets.
• Monitor and analyze sales performance metrics, making data-driven decisions.
• Collaborate with marketing and product development teams to optimize sales efforts.
• Identify new business opportunities and build strong relationships with key clients.
• Negotiate contracts and agreements with distributors and retailers.
• Stay updated with industry trends and competitor activities to maintain market competitiveness.
• Prepare and present regular sales forecasts and performance reports to senior management.
• Ensure the effective use of CRM systems to track and manage customer interactions.
• Organize and participate in promotional events and trade shows as a brand ambassador.
• Manage budgets and optimally allocate resources for maximum sales efficiency.
• Identify training and development needs within the sales team to improve performance.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field is preferred.
• Proven track record of success in a sales management role within the FMCG sector.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent communication, negotiation, and interpersonal skills are crucial.
• Proficiency in using CRM software and managing sales performance metrics.
• Strategic thinker with strong analytical skills to interpret sales data.
• Ability to work under pressure and meet multiple deadlines in a fast-paced environment.
• Willingness to travel as required to meet with customers and attend trade events.