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Job Description

Job Description

This position is responsible for driving end-to-end sales strategies and operations for Bisleri’s bottled water portfolio, including 5-gallon and PET retail packs, across UAE markets. The role ensures revenue growth, market penetration, team leadership, and channel development in line with the company's expansion goals.

Key Responsibility:

  • Develop and implement integrated sales strategies for 5-gallon bottles and PET retail packs across B2B, B2C, and retail channels.
  • Establish and manage partnerships with key stakeholders, including distributors, retailers, property managers, and corporate clients.
  • Identify high-demand regions and optimize market coverage for both subscription-based and retail distribution.
  • Lead, coach, and monitor a team of sales supervisors, representatives, and merchandisers to achieve defined KPIs.
  • Build brand presence and visibility through shelf space negotiations, promotions, and strategic pricing.
  • Track and analyze sales performance, market trends, and competitor activity to optimize execution.
  • Collaborate with production, logistics, and marketing teams to align demand planning and promotional initiatives.
  • Ensure adherence to UAE’s trade, health, and retail compliance standards.
  • Prepare sales forecasts, performance reports, and budget proposals.

Desired Experience:

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 10+ years of progressive sales experience within the UAE, preferably in bottled water, beverages, or FMCG.
  • Proven expertise in both B2B and retail (modern trade and traditional trade) channel development.
  • Strong network with UAE-based corporates, HORECA, supermarkets, and hypermarkets.
  • Proficiency in CRM tools and sales analytics platforms.
  • Excellent negotiation, leadership, and communication skills.
  • Fluency in English required; Arabic or Hindi is a plus.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.apparelgroup.com Job Function: Sales
Company Industry/
Sector:
Retail

What We Offer


About the Company

Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff.Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.

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