Sales and Marketing Officer - Media and Advertising 03D25

The Sales and Marketing Officer for Media and Advertising is a dynamic position that demands an individual with a strong blend of creative sales skills and marketing expertise. This role involves overseeing all marketing and sales initiatives for a media and advertising firm, focusing on driving revenue and enhancing the brand’s market presence. The ideal candidate should possess a deep understanding of the media landscape, including digital, print, and broadcast channels. They will be responsible for developing and executing strategic sales plans to attract new clients while maintaining strong relationships with existing accounts. Additionally, the Sales and Marketing Officer will collaborate closely with internal teams and external partners to ensure campaigns are effectively implemented to reach desired objectives. This position offers the opportunity for an innovative thinker to significantly impact the firm’s growth and success.

Responsibilities

• Develop and execute strategic sales plans to target new client opportunities.
• Manage and maintain strong relationships with existing clients for repeat business.
• Collaborate with creative teams to design impactful marketing campaigns.
• Analyze market trends and competitor strategies to refine business approaches.
• Prepare and deliver compelling sales presentations to potential clients.
• Provide input into product development and usage based on market demand.
• Coordinate with the media buying team to optimize advertising purchases.
• Evaluate campaign performance and recommend improvements to stakeholders.
• Work within allocated budgets to maximize advertising spend and effectiveness.
• Train and mentor junior sales and marketing staff to meet department goals.
• Ensure the company's brand consistency across all advertising platforms.
• Attend trade shows and industry events to network and generate leads.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of three years of experience in sales and marketing roles.
• Strong knowledge of the media and advertising industry trends.
• Excellent communication, presentation, and interpersonal skills required.
• Proven track record of meeting or exceeding sales targets consistently.
• Ability to manage multiple projects under tight deadlines efficiently.
• Experience with CRM software and digital marketing tools is preferred.