SaaS Marketing Specialist - Lead Generation (225-1003)

The SaaS Marketing Specialist - Lead Generation is a pivotal role responsible for developing and executing innovative marketing strategies to drive lead generation for Software as a Service (SaaS) products. This position requires a dynamic individual with a proven track record in lead generation within the SaaS industry. The ideal candidate will have a deep understanding of the SaaS market, proficiency in digital marketing channels, and the ability to create compelling content that attracts and engages potential customers. The specialist will work closely with cross-functional teams, including sales, product marketing, and customer success, to ensure alignment and achieve company objectives. Passionate about technology and skilled in analyzing market trends, the SaaS Marketing Specialist contributes to maximizing revenue growth and expanding market footprint through effective lead generation tactics.

Responsibilities

• Develop and implement comprehensive lead generation strategies for SaaS products.
• Collaborate with product marketing to highlight product features that attract leads.
• Utilize digital marketing techniques to boost lead generation efforts and conversion.
• Create engaging and compelling marketing content tailored to target audiences.
• Analyze market trends and adjust strategies to improve lead quality and quantity.
• Manage and optimize paid media campaigns for effective lead generation results.
• Track and report on key performance metrics to measure campaign success.
• Work with the sales team to ensure leads are followed up and converted efficiently.
• Identify new channels and opportunities to enhance lead generation efforts.
• Coordinate webinars, events, and demos to generate interest and leads.
• Conduct A/B testing to refine marketing messages and improve performance.
• Maintain strong relationships with industry partners to expand lead sources.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 3 years of experience in SaaS marketing and lead generation.
• Proven ability to design and execute successful lead generation campaigns.
• Strong proficiency in digital marketing tools and lead generation platforms.
• Excellent analytical skills to interpret data and optimize lead strategies.
• Outstanding communication and content creation skills for various channels.
• Experience working collaboratively with sales and cross-functional teams is essential.