Retail Trade Marketing Manager

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your Role

Reporting to and supporting the Trade Marketing Manager Frames & Lenses (based in the UAE), you will play a key role in coordinating trade marketing initiatives and strengthening the presence of EssilorLuxottica brands across the region.

You will lead the development and execution of in‑store communication strategies that drive brand visibility, consumer engagement, and demand generation across multiple market channels.

Main Responsibilities

Strategic & Channel Development

• Develop tailored trade marketing strategies for each channel (independent clients, top accounts, key accounts, distributors), aligned with corporate, local, and brand guidelines.
• Map the current distribution network, identify gaps, and evaluate new business opportunities.
• Lead client segmentation across the assigned market/hub/area, starting with the Lenses category and expanding to Frames.
  
  

Brand Visibility & Retail Experience

• Ensure point‑of‑sale standardization across all channels, elevating brand visibility and presentation quality.
• Create and manage premium, permanent, and dedicated in‑store and window displays in top-tier stores.
• Set up and manage coherent guidelines for planning and distributing brand POS materials.
  
  

Campaign & Activation Execution

• Organize, coordinate, and supervise consumer promotions and trade marketing activities.
• Conduct regular market visits (weekly/monthly) across multiple cities to evaluate retail execution, assess opportunities, and monitor competition—followed by structured reports and actionable recommendations.
• Adapt best practices from relevant categories to enhance EssilorLuxottica’s in-store communication and activation standards.
  
  

Client & Vendor Management

• Build strong relationships with key clients, presenting trade marketing plans in collaboration with brand, training, and sales teams and ensuring consistent follow-up.
• Brief, coordinate, and monitor vendors to ensure high-quality, on-time execution of all deliverables.
• Assess and develop new vendors to continuously improve in-store communication tools and services.
• Provide hands-on guidance to clients and vendors on seasonal campaigns and permanent executions, setting realistic expectations and ensuring flawless implementation.
  
  

Budget & Internal Coordination

• Prepare, manage, and track the trade marketing budget, ensuring accurate updates, monitoring, and revisions.
• Raise PORs for all trade marketing-related expenses through the appropriate company portal.
• Maintain weekly internal alignment with commercial teams, brand teams, and senior management to ensure smooth execution of plans.
• Coordinate regularly with external partners and vendors on the status of marketing initiatives.
  
  

Main Requirements

• Several years of proven experience in Trade Marketing within the lenses/eyewear industry, medical/pharmaceutical, FMCG, beauty/cosmetics, or other premium product categories.
• Bachelor’s degree in Marketing, Business, or a related field.
• Fluency in Arabic is a plus; English is mandatory.
• Strong communication skills and ability to work cross‑functionally, as well as strong stakeholer management skills.
• Solid understanding of consumer insights and shopper behavior.
• High level of creativity to develop impactful trade marketing concepts.
• Expertise in planning, budgeting, and prioritizing trade initiatives.
• Confident presentation skills for internal and external audiences.
• Strong ability in reporting, analysis, and consolidation of results.
• Knowledge of visual merchandising principles and best practices.
• Excellent time management and organizational skills.
• Strategic mindset with strong strategy and planning capabilities.
  
  

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

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