Regional Website Operations Manager

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

About the role:

Reports to: Marketing & PR Director Americas & Europe & MEA

Key responsibilities:

• Regional Website Strategy & Vehicle Launch Support
• Develop and execute the annual regional website operation calendar aligned with the global brand strategy and local market priorities.
• Lead the planning and launch of vehicle campaign landing pages, ensuring timely publication of product highlights, specifications, pricing, comparison tools and booking functions.
• Coordinate with HQ Product, Digital and Design teams to localize website features based on regional needs, including payment solutions, map services and dealer locator systems.
• Content Operations & Brand Management
• Adapt global marketing assets (videos, images, press releases and campaign materials) into localized website content while maintaining global brand consistency.
• Plan and manage brand storytelling sections such as Owner Stories, Brand Culture and Innovation, strengthening emotional engagement with customers.
• Maintain the accuracy of vehicle specifications, pricing, product configurations and promotional information, ensuring full alignment with regional commercial policies.
• User Experience & Lead Conversion (Core KPI)
• Continuously optimize the customer journey from Vehicle Discovery → Comparison → Test Drive Booking → Vehicle Reservation, reducing bounce rate and improving conversion.
• Utilize user behavior analysis, heatmaps and website analytics to optimize page layout, content hierarchy, visual presentation and call-to-action placement.
• Manage the online customer service and chatbot system, ensuring efficient inquiry handling and high-quality lead distribution to regional dealers or direct sales channels.
• Track the conversion performance from online test-drive bookings to dealership visits and collaborate with Sales teams to continuously improve website effectiveness.
• Data Analytics & Competitive Intelligence
• Establish daily and weekly website performance reporting, monitoring traffic sources, customer profiles, vehicle interest and conversion funnels.
• Conduct regular benchmarking of competitor websites (Toyota, Volkswagen, Tesla and other key competitors), analyzing pricing strategies, customer engagement features and digital innovations.
• Utilize Google Analytics 4 (GA4), Google Search Console and SEO tools to monitor website health, optimize regional keyword strategy and capture comparison-search traffic.
• Cross-functional Collaboration
• Work closely with Regional Marketing teams to position the website as the primary destination for paid media, social campaigns, influencer marketing and brand communications.
• Collect feedback from regional dealers regarding lead quality and customer behavior, continuously optimizing website lead generation strategies.
  
  

• Deliver successful regional website launches supporting all major vehicle introductions and product campaigns.
• Increase website traffic, average session duration and customer engagement.
• Improve website conversion performance, including:
• Test Drive Booking Rate
• Lead Submission Rate
• Vehicle Reservation Conversion
• Maintain 100% accuracy of vehicle information, pricing and promotional content.
• Improve SEO performance and increase qualified organic traffic.
• Ensure timely localization and delivery of all global website campaigns.
• Provide actionable data insights and competitor analysis to support regional marketing decisions.
  
  

• Bachelor's degree or above in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• 5+ years of experience in website operations, digital marketing or product marketing, preferably within the automotive industry.
• Strong understanding of website CMS platforms, UX/UI principles and customer journey optimization.
• Hands-on experience with GA4, Google Search Console, SEO and web analytics tools.
• Experience coordinating cross-functional teams across Marketing, Product, Sales and HQ stakeholders.
• Strong project management skills with the ability to manage multiple product launches simultaneously.
• Excellent written and verbal communication skills in English; additional languages are an advantage.
• Passion for digital customer experience, data-driven decision making and automotive innovation.