Regional Sales Manager

The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia. SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.

SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.

About the role

As we continue our journey to become one of the world’s leading food players - expanding our portfolio and strengthening our footprint across the Middle East - we are seeking a highly strategic and commercially driven Regional Sales Manager to lead our operations across the Gulf (UAE, Qatar, Bahrain, Oman, Kuwait), Saudi Arabia, and Iraq.

Based in Dubai, you will drive profitable growth by shaping sales strategy, leading distributor partnerships, and ensuring flawless in‑market execution across diverse trade channels. This is a high‑impact leadership role offering long‑term career growth, autonomy, and the opportunity to influence the region’s continued expansion in a dynamic and rapidly evolving FMCG environment.

• Lead the development and execution of regional sales strategies to deliver growth in NSV, market share, and profitability.
• Strengthen and manage key distributor and retailer partnerships across the Gulf, Saudi Arabia, and Iraq.
• Drive accurate forecasting, commercial planning, and full P&L accountability for the region.
• Optimise RTM models and ensure best‑in‑class in‑store execution across all trade channels.
• Analyse market, category, and competitor insights to identify new opportunities, including NPD and portfolio expansion.
• Oversee operational excellence, inventory management, and regional trade marketing execution.
• Collaborate cross‑functionally and present performance insights to senior leadership.

About You

You are a results‑driven regional sales leader with deep FMCG expertise, strong commercial acumen, and an ability to navigate diverse markets with agility and cultural awareness. You thrive in fast‑growing, entrepreneurial environments and bring a strategic mindset paired with the ability to execute with precision.

You will bring:

• 10+ years of FMCG sales experience, including at least 5 years in a regional leadership role.
• Proven success leading distributor‑driven markets across the Middle East, ideally including Gulf countries, Saudi Arabia, and Iraq.
• A strong track record of delivering sales growth, expanding market share, and improving RTM efficiency.
• Exceptional negotiation, relationship management, and stakeholder‑influencing skills.
• Commercial strength in budgeting, forecasting, and P&L accountability.
• Experience working across both multinational and entrepreneurial, high‑growth environments.
• Bachelor’s degree in Business, Marketing or related field; MBA desirable.
• Fluency in Arabic is highly advantageous.

If you want your next role to be dynamic, commercially powerful, and packed with opportunities to create meaningful, long‑term impact, this is the one!

All correspondence will be dealt with in strict confidence.

SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.