Opportunity to lead regional marketing strategy across MEA
Join a leading global Med Tech company that has a presence in the UAE
About Our Client
A global medical technology company specialising in innovative, minimally invasive solutions across multiple therapeutic areas. The organisation is known for its strong R&D capabilities and commitment to improving patient outcomes worldwide.
Job Description
Develop and execute regional go-to-market strategies aligned with business objectives
Conduct market access and opportunity assessments across MEA markets
Perform in-depth market analysis, including:
Installed base analysis
Competitive landscape evaluation
Pricing strategy and structure development
Identify growth opportunities to improve customer loyalty, retention, and share of wallet
Plan and execute integrated marketing campaigns, including conferences, workshops, and digital initiatives
Create engaging and informative marketing content and materials
Manage and optimize the regional marketing budget
Track and analyze campaign performance and ROI, adjusting strategies accordingly
Collaborate with cross-functional regional and global teams to implement product portfolio strategies
Drive branding, advertising, and promotional activities across channels
The Successful Applicant
A successful Regional Marketing Lead - MEA should have:
Minimum 5+ years of progressive marketing experience within the medical devices industry (mandatory)
Demonstrated expertise in:
Go-to-market strategy development and execution
Market analysis and market access frameworks
Competitive intelligence and pricing strategy development
Strong understanding of MEA healthcare markets, with exposure to multiple countries and market dynamics
Experience operating within multinational, matrixed organisations (preferred)
Highly developed analytical, strategic thinking, and problem-solving capabilities
Excellent communication, influencing, and stakeholder management skills
Fluency in Arabic and English is essential
Currently based in the UAE, with proven local market experience
Whats on Offer
The role offers a competitive salary and standard UAE benefits
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