Regional Junior Brand Manager

Your Tasks

This role is primarily focused on data analytics and performance tracking for selected Nivea categories in Emerging Markets , with category management as a secondary responsibility. Prior hand-on experience with Nielsen databases, MIQ systems, and advanced Excel (pivot tables, macros) and data analysis / performance tracking is essential.

Accountabilities

To support and assist marketing manager on a regional level with the following activities:

Data analytics and performance reporting

• Steer and consolidate data and insights from the regional markets on markets, categories, and trends.
• Drive a fact-based, consumer-centric approach to data analysis whilst maintaining strong attention to details and a high degree of accuracy.
• Identify gaps, opportunities, and risks through competitive analysis and market share tracking.
• Ensure accuracy & timely delivery of information to stakeholders, such as key category / regional periodic reports (Prepare monthly Nielsen dashboard & Net Sales report and analysis) to facilitate business decisions.
• Automate repetitive reporting tasks using Excel, Power BI, or similar tools.
  
  

Category Management

• Support in the development and deployment of category plans.
• Lead responsibilities for assigned launch or relaunch projects and act as intermediary between global and country marketing teams.
• Prepare presentations for Quarterly Business review, PMP, CEO review, ABP as needed with accountability on accuracy of the numbers (Market share / Net Sales etc) as well as for the facts about the assigned franchises/countries responsible.
  
  

Regional Business Partnering

• Collaborate with country teams and global teams to address challenges, identify opportunities and track launches.
• Support country requirements on key projects, campaign assets, claims, infopack sharing, best practices, etc. to ensure market success.
  
  

Launch/Relaunch Go-to-Market Planning

• Support global launch/relaunch to make sure it successfully rolls-out in Emerging Markets by providing relevant regional insights.
• Support in target-setting and ensuring timely commitment for initiatives in line with agreed alignments from countries.
  
  

Communications

• Steer the communication development process with creative development unit (CDU) for assigned projects and ensure alignments with key countries as needed through the different stages (Brief / casting etc).
• Write the brief for regional communications, participate in PPM (pre-production meetings), provide feedback on offline and online versions of the films in line with the brief.
• Support the development and On-time-in full delivery of all toolkit materials that best fits with EM consumers (Key Visual, Digital Assets, TVC & Films, etc.).
  
  

Regional Marketing Operations

• Lead recurring regional operations i.e. Omnibus, BPR, Accolade, Data Analysis, etc.
  
  

Your Profile

• At least 3-5yrs brand marketing experience in a multinational FMCG with proven hands-on experience in data analysis and category management.
• Strong proficiency in Excel, Power BI or other data visualization tools and ability to automate repetitive tasks.
• Knowledge of syndicated data sources (Nielsen, MIQ, Kantar)
• Highly analytical, data-driven with strong attention to details & meticulous approach.
• Strong bias for action with excellent project management skills
• Ability to work cross-functionally in a fast-paced, multicultural environment.
• Critical thinker and can formulate own opinions on different matters
• Good presentation skills.
• Strong communicator both spoken and written
• Open to work in a flexible environment, work with different cultures, timezones and can manage different stakeholders
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Your responsible recruiter is Akash Sharma.

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